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Posts tagged with: Mobile Marketing

Focusing on Mobile by Dan Lukens @AdmailEmail

Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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QR Codes Bring Email Marketing, Mobile Coupons to Life by Wikus Engelbrecht @WKS_Engelbrecht

QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and...
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3 Interesting Ways SMS Supports Email Marketing by Matthew Johnson @vision6

3 Interesting Ways SMS Supports Email Marketing In a recent post I wrote about getting started with SMS marketing, it is a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones...
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Welcoming a new Ninja to the Hive: SuccessByEmail

  • Ninja in the Hive - Success by Email
We are happy to feature the latest Ninja to arrive at the Hive. The eMail Guide team welcomes SuccessByEmail. With over 15 years experience in the email marketing industry, SuccessByEmail is ready to implement unique and custom strategies that provide excellent results...
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Success by email

  • Free 30 day trial
Successbyemail.com is an affordable enterprise class email and SMS marketing service that enables you to deploy hundreds or millions of emails to your list, and measure the results. With over 15 years experience creating corporate websites and custom applications, the...
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Litmus: Mobile Tips from the Email Insider Summit

  • Email Marketing : Mobile Tips from the Email Insider Summit
Source: Litmus By Justine I recently returned from MediaPost’s Email Insider Summit, where I had the pleasure of joining Dylan Boyd, Chris Studabaker and Len Shneyder on a panel titled “Why You Need to Be Concerned About Mobile – And...
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eROI Report: Email Marketing, On the Go

  • eROI : Email Marketing, On the Go
Source: eROI Here are some high level findings of the latest eROI study titled, “Email Marketing, On the Go.” You can download the full white paper free by clicking on the “Read Full Post” button. The new inbox is always...
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Graphic Mail: Make your email mobile: Mobile email marketing

  • Email Marketing : Make your email mobile: Mobile email marketing
Source: Graphic Mail By Zac Smart phones are addictive. It takes a person of exceptional character and will power to refrain from checking their phone as it lights up with a new text, notification or email. And therein lies the...
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iMedia: How to determine the value of email and SMS subscribers

  • Email Marketing : How to determine the value of email and SMS subscribers
Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out...
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Blue Sky Factory: 5 Tips to Optimize Mobile Email Marketing

  • Mobile Marketing : 5 Tips to Optimize Mobile Email Marketing
Source: Blue Sky Factory by Jon-Mikel Bailey Mobile is here and it’s growing leaps and bounds every day. Lots of people check their email on their mobile devices – Blackberries, iPhones, Droids, etc. And some are probably checking their email...
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MediaPost: Are Mobile And Social Best Practices The Same?

  • Social Marketing : Are Mobile And Social Best Practices The Same?
Source MediaPost By David Berkowitz It’s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile’s keynote speaker, Andy Graham,...
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1 To 1 Media – Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels

  • 1 To 1 Media - Guest Blogger Len Shneyder: Acquisition Versus Retention in Social and Mobile Channels
Source 1to1 Media by Len Shneyder An interesting question was asked during Email Radio when I was discussing mobile marketing with mobileStorm’s Jared Reitzen and Jim Ducharme: “Can mobile be used to do acquisition?” At the time of the show...
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Digital Spin: Love 2 txt? this post is 4 u!

  • Mobile Marketing : Love 2 txt? this post is 4 u
Source: Digital Spin By Rob Ropars Recently Pew Research published the results of a new study on adults and cell phone usage.  It’s not surprising with the ubiquitous nature of mobile devices that texting is popular.  In fact, according to...
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Mashable: Mobile Ad Spending to Top $1 Billion in 2011

  • Mobile Marketing : Mobile Ad Spending to Top $1 Billion in 2011
Source: Mashable By Adam Ostrow Spending on mobile advertising is set to grow nearly 50% to top $1 billion in 2011, according to the latest numbers from market researcher eMarketer. The estimate has been raised significantly from previous projections largely...
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Direct Marketing News: An e-mail marketer’s guide to an increasingly mobile world

  • An e-mail marketer's guide to an increasingly mobile world
Source: Direct Marketing News By: Sara Ezrin The fast adoption of e-mail-friendly mobile devices and the increasing receptiveness of mobile advertising by consumers presents a big opportunity to e-mail marketers. In fact, e-mail is one of the most popular mobile...
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Mobile marketing: Post click – a tale of two cities

  • Email Rendering on Mobile Devicies such as iPads and Smart Phones
Editor’s note: Len Shneyder will be our guest on eMail Radio today at 1PM ET to talk mobile marketing with Jared Reitzin of MobileStorm. Call in with your questions or comments! If I were to tell you that mobile is...
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iMedia: How to optimize your email for mobile devices

  • Email Marketing Optimization How to optimize your email for mobile devices
Source: iMedia By Justine Jordan If your email subscriptions are anything like mine (as a fellow interactive marketer, I assume they might be), it seems like every other article that hits my inbox lately contains another new stat or case...
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eMail Radio October 5th 1PM ET: Mobile Marketing 101

  • eMail Radio - Mobile Marketing 101
Mobile Marketing 101 Tuesday October 5th 1PM ET Smart phones and tablet PCs are fundamentally changing how people connect to the web and to your brand. Have you gone mobile with your marketing? There’s no time to waste! Jared Reitzin,...
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Unica: The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites

  • The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites
Source: Unica By: Jay Henderson What does your website or email look like on a mobile device? We know, do you? After a great summer hiatus, a co-worker pointed out to me that it is post Labor Day (pre-Columbus Day)...
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