Wednesday, February 8th, 2012

Search Results: 4


4 easy email tricks to grow your online community by Janine Popick @janinepopick

If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing  Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]

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Blue Sky Factory: The Gap Logo Debate And One Huge Missed Opportunity

Source: Blue Sky Factory By Joanna Lawson-Matthew The buzz in the marketing world over the past couple weeks has been about the new Gap logo. In case you were living under a rock this past week, here’s the story. The Saga of Gap’s Logo On October 6, 2010, Gap surprised website visitors by replacing its iconic blue box logo with tall, white letters to a much simpler one comprised of bolder,... [Read more]

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Communities drive the web: Are you talking at them or with them?

Are you speaking with or at the communities you wish to market to? In order to be successful in either social or email marketing, one needs to understand what drives the web and devote the time and passion to be a part of it. During one episode of the classic sci-fi series Babylon 5, an alien ambassador is attempting to express the unique qualities of humanity. She speaks of our seemingly inherent... [Read more]

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The positives of negative online customer reviews

One thing I enjoy about the blogosphere is how a good post can be missed by most of us initially but, then get picked up later by someone and suddenly get the attention it deserves. Such was the case yesterday with a post made by Bronto’s Julie Waite regarding online customer reviews and how to leverage them in your eMail marketing. It seems this gem went unnoticed by most of us the first time... [Read more]

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