Search Results: 13
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
Jason VandeBoom, founder of ActiveCampaign, posted an amazing 128 effective ways to optimize your email marketing campaign. We were impressed and asked Jason if he might want to pick the top 50 tips from that post for us to share. So, here they are! Thanks Jason! Starting out in email marketing can be a huge task, especially for those without much experience in traditional marketing techniques. A... [Read more]
Source: ClickZ By Jeanne Jennings I’m a huge proponent of opt-in e-mail marketing. In my experience, it’s the most effective way to use this important channel. That said, there are some organizations, even big, well-known brand names, that don’t adhere 100 percent to an opt-in e-mail acquisition strategy. And there are other, less savory players that are 100 percent opt-out.... [Read more]
Source: iMedia by Wendy Roth The holiday shopping season is the most fruitful time of the year to collect new email addresses for your database. A well-executed opt-in process will help you convert these motivated browsers or first-time buyers into steady customers. Hundreds or thousands of new customers will be coming to your site over the next three to four months. Some will find you through... [Read more]
Source: Blue Sky Factory by DJ Waldow Have you ever experienced the following email marketing scenario? You sign up to receive email from “Company ABC”. They set proper expectations up front around frequency by informing you that it’s a weekly communication. They even provide a link to view a sample of the email. If you are lucky, you get a nice welcome message immediately after hitting... [Read more]
Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. You could call them the commandments of email marketing, or call them email marketing best practices; they are the things you should strive for. We came up with this list based on our 9 years of using email... [Read more]
As providers of email marketing services, one of the things we do is provide guidance to clients and colleagues on best practices. Sometimes, the best way to talk about the right way is to look at examples of, well, the wrong way to do email marketing. One of the touchier areas of discussion is permission. An email marketer will ask you “Opt-in or opt-out?” before they ask for your last name (but... [Read more]
Are you a pig or a hog? When I was in sales over 10 years ago, I had a VP who used the phrase “Pigs go to slaughter, hogs live forever”. He would then follow up with the notion of you not wanting to be a pig (greedy) in what you did as a sales person. I took that quote to heart (even though I am not sure if its entirely true about the hog). Is your email marketing program a pig or a hog? Pigs... [Read more]
Who among us email marketers has ever heard himself or herself labeled as a spammer? Really, in our industry, who hasn’t? But is that really all marketing and promotion is? Unwanted, irrelevant, clutter-some content for the sake of inbox (or junk box) presence? Of course not. To be fair, irrelevance alone doesn’t make you spam. Valid marketers are accidentally irrelevant all the time. Spam is... [Read more]
If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone signed up for your list and indicated an interest in receiving emails from them as well, you might have a match made in heaven. Here’s how I would do it in 5 easy steps: Agree on... [Read more]
iPost is a leading provider of direct email marketing services for opt-in email campaigns. Advanced personalization; segmentation and conversion reporting with optional integration. Agency and enterprise email solutions. iPost’s blog is a sober and mature look at the email marketing industry’s issues as they develop. While helpful and very insightful, the blog is updated on average once... [Read more]
Interesting blog out today on the NY Times website regarding a report by McAfee that spam has a significant impact on the environment. Some of the findings include: 62 trillion spam e-mails were sent in 2008. (That’s 10,333 emails for every person on earth) The energy used to send and deal with spam during that period equals the electricity consumed in 2.4 million homes. (That’s a city large... [Read more]
