Search Results: 13
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM) provides a foundation for distinguishing legitimate mail... [Read more]
The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited. During last week’s... [Read more]
When healthy discussions take place in the email marketing industry, they tend to give birth to new ideas. Collectively, we reinforce these ideas by sharing them with our peers through blogs and commentary. One such discussion covered the collection process of email addresses. Specifically, the topic was discovering more efficient ways to streamline the collection process among disparate legacy... [Read more]
We’ve added another FREE white paper to our library today from the email marketing Ninjas at Port25! Port25 – Changing the game with VirtualMTA Technology Number of Pages: 7 What you are going to learn: The benefits from visualizing one the most critical part of your delivery system. Gain better delivery, higher efficiency with less errors. This whitepaer is for the Ninja at heart. Topic... [Read more]
Whether there are dozens or hundreds, the email marketing messages that arrive daily in your inbox which vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
Port25 Solutions Inc – PowerMTA PowerMTA is the first MTA or Message Transfer Agent (an MTA implements both the client (sending) and server (receiving) portions of the Simple Mail Transfer Protocol aka SMTP) certified by Goodmail System’s for use with their CertifiedEmail service, assures delivery of senders’ email campaigns to inboxes of subscribers of leading mailbox providers,... [Read more]
Yesterday, we posted the top 10 eMail marketing posts from the year as chosen by you and WOW did we get a lot of people checking it out and tweeting about it! This kind of response really makes the effort worthwhile and we thank you for all your support over the past year! We also want to thank all the bloggers here and around the blogosphere and all the tweeple who have contributed posts or inspired... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Please give a warm welcome to our newest sponsor: Port25 Solutions! We apperiate the support our sponsors give us both financial and otherwise and hope you’ll click those banners! Here’s a little bit of information about Port25 Solutions right from their “About Us” page: “Port25 Solutions is the leading provider of e-mail infrastructure software that helps enterprises... [Read more]
There comes a time in the course of every company when cost-cutting is required, whether due to budgetary constraints, in-house consolidation, or just a simple desire to save money. Innovative email deliverability technology such as VirtualMTAs can help in this process by consolidating servers, reducing manpower, and streamlining email flow. In a typical email delivery environment especially organizations... [Read more]
