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Posts tagged with: Return Path
Return Path – 50 Ways to Grow Your Email List
By: Return Path Increasing both the size and quality of a brand’s email list is often a top priority for marketers, and with good reason. Not only does the email channel typically show a high ROI when compared to other...
Return Path – 7 Reasons Your Open Rates Are Declining
By: Return Path It’s a known fact that, over time, a subscriber will typically become less and less engaged with your brand’s emails, and your list will suffer from list fatigue. There are many reasons that this can occur, ranging...
Return Path – 6 Email Metrics You Can’t Live Without
By: Return Path On Tuesday, I presented a Return Path-sponsored webinar hosted by the EEC called “The Email Metrics You Can’t Live Without.” If you’d like to access the presentation, you can visit SlideShare, or email me for a PDF. With more...
Return Path – 4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program
By: Return Path Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only...
Return Path – Get the Opt-Out of Here: Why Permission is Key for Deliverability
By: Return Path In order to generate more revenue from their subscribers, some companies get permission from their recipients to “share” data with other companies. This permission normally takes the form of a statement within the privacy policy or the...
Return Path – Are You Up for the Challenge? Monitoring the Email Competition
By: Return Path With the Olympic Games right around the corner, athletes are making final preparations and getting ready for the competition of a lifetime. As part of these preparations, you can be sure these athletes have analyzed their competition....
Return Path – Why Are My Emails Going to the Spam Folder? How Subscriber Complaints Affect Inbox Placement.
By: Return Path Many people see email marketing as a one-way communication. Email marketers are sending emails to their recipients, who are then reading and/or deleting with no real dialogue back to the sender. However, it’s important to understand that...
Return Path – Email in Motion: How Mobile is Leading the Email Revolution
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather...
Return Path – Email + Social: ‘Tis the Season
By: Return Path The next six weeks are make or break for marketers in many industries including retail, business-to-business and non-profits. Both email and social can play big roles in the success of the season. For many retailers, the revenue...
Return Path – The 12 Days for Christmas: The Mobile Questions and Answers That Will Impact Your Email Program All Year Long
By: Return Path Some questions asked during the holiday season may be best left unanswered: is Santa Claus real? How old is the fruit cake? Is this a regift? What’s in the egg nog? Why are batteries never included? Who...
Return Path – Trick or Treat! Halloween Candy and Email Best Practices Are Sweet
By: Return Path As an American living in the UK for almost three years, I feel I have earned the right to lament over a few things. The weather, certainly. Tube strikes, occasionally. The political and economic climate, most definitely....
Return Path – A Marketer’s Field Guide to AOL Inboxes
By: Return Path You’ve got mail! After more than a decade, AOL is still a major webmail player in the USA. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has...
Return Path – Realize Higher Revenue and Increased Store Traffic through Improved Inbox Placement
By: Return Path Open Rates Improve Dramatically and Inbox Placement Rates Near 100% NEW YORK – July 15, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it has teamed with Dillard’s, Inc. (DDS-NYSE), one...
Return Path – How to Take Your Email Conversion Rates to New Heights
By: Return Path This post was originally featured on the UK DMA Email Marketing Blog On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event in London focused on helping email marketers drive conversions, one of the most...
Return Path – Email + Social: Attaching Value to Social Media Marketing
By: Return Path This column originally appeared on The Magill Report on July 5, 2011. Let’s take a look at the value of marketing via social networks. It’s no secret that marketers have been struggling to measure the return on...
Return Path – A Marketer’s Field Guide to ISPs and Deliverability
By: Return Path Email marketers are intensely focused on ROI for their marketing dollars. Maximizing the number of clicks, opens and conversions is the primary method that ROI is measured for most marketers. However, maximizing all of these response metrics...
Return Path – Email and Social Media: It’s more than Including an Icon
By: Return Path This post was originally featured on Ken Magill’s The Magill Report. The marketing media is awash with talk of “integration” – in general, and specific to social media. But what does integration mean and what does it...
Return Path – How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do
By: Return Path This article was originally featured on Deliverability.com Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making...
Return Path – How to Start Preparing for the Email Inbox Organization Revolution
By: Return Path I consider myself an organized person. And yet, my inbox has gotten out of control over the last couple of years (this might be a side effect of a 10 year old inbox). Recently, I decided to...
Return Path – Email marketers must come to their Census
By: Return Path Since 1801 the UK has set aside one day every decade for the Census – a nationwide count of all the people and households in the country to create a snapshot of the population. The decennial Census...
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