Search Results: 31
Email Marketing Consultant @ Return Path Are you passionate about email? Do you consider yourself an email marketing expert? Have you been successful optimizing the email channel to produce measurable results for your company or your clients? Look no further – this is your dream job! If you want to work with big brands to help them optimize their email marketing programs with your innovative and... [Read more]
Email Marketing Consultant @ Return Path Are you passionate about email? Do you consider yourself an email marketing expert? Have you been successful optimizing the email channel to produce measurable results for your company or your clients? Look no further – this is your dream job! If you want to work with big brands to help them optimize their email marketing programs with your innovative and... [Read more]
By: Return Path The next six weeks are make or break for marketers in many industries including retail, business-to-business and non-profits. Both email and social can play big roles in the success of the season. For many retailers, the revenue brought in through their email program during this time is critical. So it’s time to pull out all the stops. Many marketers ramp up email frequency during... [Read more]
Email Marketing Strategy Consultant @ Return Path Are you passionate about email? Do you consider yourself an email marketing expert? Have you been successful optimizing the email channel to produce measurable results for your company or your clients? Look no further – this is your dream job! If you want to work with big brands to help them optimize their email marketing programs with your innovative... [Read more]
By: Return Path Some questions asked during the holiday season may be best left unanswered: is Santa Claus real? How old is the fruit cake? Is this a regift? What’s in the egg nog? Why are batteries never included? Who invited the in-laws to stay for two weeks? Why is it OK to play any song by the Chipmunks and pretend it’s music? However, if you’re an email marketer charged with driving revenue... [Read more]
By: Return Path As an American living in the UK for almost three years, I feel I have earned the right to lament over a few things. The weather, certainly. Tube strikes, occasionally. The political and economic climate, most definitely. However, what I miss the most is candy: Halloween candy to be exact. Every year when the end of October comes around, I yearn for the sweet, sticky flavours of my... [Read more]
By: Return Path You’ve got mail! After more than a decade, AOL is still a major webmail player in the United States. Most reports rank AOL #4 in total mailboxes behind Microsoft Hotmail Live, Yahoo! and Gmail respectively. The company has a global reach but its presence is about half of the other major players if you count their number of worldwide mailboxes. AOL’s proprietary filtering technology... [Read more]
By: Return Path Open Rates Improve Dramatically and Inbox Placement Rates Near 100% NEW YORK – July 15, 2011 – Return Path, the world’s leading email certification and reputation monitoring company, today announced it has teamed with Dillard’s, Inc. (DDS-NYSE), one of the nation’s largest fashion apparel and home furnishing retailers, to achieve higher revenue and increased store traffic... [Read more]
By: Return Path This post was originally featured on the UK DMA Email Marketing Blog On Tuesday I attended the DMA’s latest Email Customer Lifecycle Series event in London focused on helping email marketers drive conversions, one of the most important metrics and the primary goal for many marketers using the email channel. Sponsored by Silverpop, the theme for the event was clearly one of encouraging... [Read more]
By: Return Path This column originally appeared on The Magill Report on July 5, 2011. Let’s take a look at the value of marketing via social networks. It’s no secret that marketers have been struggling to measure the return on investment for their social media efforts. However, a recent report finally sheds some light on the issue. A survey conducted in early June reports that 43 percent... [Read more]
By: Return Path Email marketers are intensely focused on ROI for their marketing dollars. Maximizing the number of clicks, opens and conversions is the primary method that ROI is measured for most marketers. However, maximizing all of these response metrics requires that your email is delivered to your subscribers’ inbox by the ISPs (Internet Service Providers). This metric is commonly referred... [Read more]
By: Return Path This post was originally featured on Ken Magill’s The Magill Report. The marketing media is awash with talk of “integration” – in general, and specific to social media. But what does integration mean and what does it look like? To answer that question, my colleague Stephanie Colleton and I couldn’t think of a better place than our very own inboxes. Over the course of... [Read more]
By: Return Path This article was originally featured on Deliverability.com Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to. Marketing managers usually understand that they key is to get rid of the dead-weight to solve these problems,... [Read more]
By: Return Path I consider myself an organized person. And yet, my inbox has gotten out of control over the last couple of years (this might be a side effect of a 10 year old inbox). Recently, I decided to do something about this and installed OtherInbox. My once cluttered inbox is now organized email bliss. How it Works After installing OtherInbox (OIB), I received a welcome message (an email marketing... [Read more]
By: Return Path Since 1801 the UK has set aside one day every decade for the Census – a nationwide count of all the people and households in the country to create a snapshot of the population. The decennial Census has been sent out to every household in the UK in the last few weeks, and forms must be completed and returned by post, or filled out online, by Sunday (March 27). This got me thinking... [Read more]
Source: CircleID By Matt Blumberg I’m sure many of you are familiar with the targeted ESP phishing attack that has been ongoing for almost a year now and has led to multiple known ESP system breaches. Return Path was recently a victim of this same attack. So far, we have three blog posts on our client/marketer blog about this—you can read them here from November 24, November 25, and Read More →
Source: Return Path By Neil Schwartzman Below is a note we sent to our Email Service Provider (ESP) partners this morning alerting them to a spear phishing campaign targeting ESPs. Spear phishing attacks are targeted and effective, with tremendous potential to damage corporate security. Dear colleagues, We have become aware of a serious phishing attack aimed specifically at ESPs, some direct mailers,... [Read more]
Tuesday October 19th @ 1PM ET Email marketing deliverability Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge. Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions! Tom will have plenty of... [Read more]
Stephanie Miller has been described as a “force of nature” and I’d be hard pressed to disagree. While at Return Path she seemed to be everywhere! I’ve always marveled at how she managed to post so much great content and share so much insight with the email and social marketing community! Now today we have word that Stephanie has made a career change and for the past hour... [Read more]
The Fighting Internet & Wireless Spam Act of Canada (FISA, Bill C-28) is wending it’s way through the legislative process in Canada. Canada may be late to the game of anti-spam legislation, but bill C-28 is a game-changer for bad senders and spammers. FISA got a partial second reading in the House of Commons last week and reports are that the bill could make it into law early next... [Read more]
