Search Results: 32
Stephanie Miller has been described as a “force of nature” and I’d be hard pressed to disagree. While at Return Path she seemed to be everywhere! I’ve always marveled at how she managed to post so much great content and share so much insight with the email and social marketing community! Now today we have word that Stephanie has made a career change and for the past hour... [Read more]
The Fighting Internet & Wireless Spam Act of Canada (FISA, Bill C-28) is wending it’s way through the legislative process in Canada. Canada may be late to the game of anti-spam legislation, but bill C-28 is a game-changer for bad senders and spammers. FISA got a partial second reading in the House of Commons last week and reports are that the bill could make it into law early next... [Read more]
Source:Return Path By: Neil Schwartzman To the ancient Greeks, Zeus was the sky and the thunder, and ruled over all the other gods. More recently, a botnet named ZeuS may have made him the god of phishing and identity theft as well. The ZeuS botnet made the news multiple times last week, with large-scale arrests announced in London and New York. ZeuS services are available for purchase in criminal... [Read more]
Source:E-mail Skinny By: hey4ndr3w Last week, Return Path released the results of their bi-annual deliverability benchmark report, and the news for senders is not encouraging. Across Europe, only 82.2% of legitimate marketing e-mails reached subscribers’ inboxes, down from 85.4% reaching the inbox in the second half of 2009. More than one in eight commercial e-mails (13.6%) are going... [Read more]
Source: Scott Writes Everything By Scott Cohen For the next edition of the Email Snob Interview Series, I talk email with Matt Blumberg, Co-Founder, CEO and Chairman of Return Path. Scott Writes Everything: Matt, thanks for joining me. Let’s start at the beginning. Tell me a bit about your background. Matt Blumberg: I’ve worked in the commercial internet scene since 1994, which sounds like an... [Read more]
Source: DMNews by Tom Sather, director of professional services at Return Path Recent filtering changes at the ISPs, like the news of Hotmail using engagement data to filter e-mail at the individual level and Gmail’s launch of a “priority” inbox that puts “important” messages at the top of the queue, are making many marketers unsure of their next move. ISPs tend to be a black box... [Read more]
Source: Return Path by Stephanie Miller Subscribers around the globe know their importance to marketers, and would like to be treated accordingly. They have become more discerning about handing out their email address, and they look to marketers to customize experiences based on self reported data as well as insight passed through cookie-based technology and purchase patterns. Although there... [Read more]
Jeff from Return Path emailed me this morning to tip me off to a new full court press by some industry heavyweights to combat spam, spoofing and phishing. According to the Online Trust Alliance, only 50% of leading retail companies overall have adopted SPF/SIDF or DKIM to authenticate their email. While eCommerce companies seem to be doing a better job at adopting this approach, we still have a long... [Read more]
In the spirit of proving that everything worth celebrating can be done by singing a line from a Journey song at the top of your lungs, please join me, oh noble email people, and sing along: “Don’t stop believing! Hold on to the feeling!” Believing in ourselves and the potential of email marketing, and holding on to the feeling of knowing subscribers are satisfied and engaged. C’mon,... [Read more]
Spamalot? You might if you’re using the wrong words in your email marketing. Years ago, the role of the email inbox gatekeeper was one that pivoted on the propensity of email to actually be spam and do away with that message before either the ISP had to process it or the recipient fell prey to the cloaked message. As time passed, receivers became wiser to the game spammers played and created... [Read more]
Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
