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Posts tagged with: ROI

ividence

The ividence platform is a disruptive technology that transforms the email acquisition market’s traditional practices, bringing to email what is available in the Display and Search markets. The 100% automated and transparent platform matches offers to records based on bid,...
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GraphicMail

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A global ESP, GraphicMail provides a self-service hosted email marketing solution. GraphicMail has offices in 17 countries world-wide and offers support in 10 languages. We offer an integrated platform, allowing users to easily integrate their email marketing with social media...
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ExpertSender

We provide world-class, yet affordable, on-demand email solutions to busy marketing departments around the globe. Our focus is on maximizing customer ROI with a unique combination of superior technology and talent that’s aligned with YOUR business model, not ours. Our...
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emfluence interactive marketing

The team at emfluence believes it's important to take the time to offer a personalized demo of the power, ease and flexibility of our products! One of our emfluence pros will guide you through a demo at your convenience and...
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ClickMail Marketing

  • ClickMail Marketing: ClickMail Marketing is a value-added reseller of Email Service Providers and email-related services.
ClickMail sells and customizes enterprise Email Service Provider (ESP) solutions. We deliver platform-specific technology expertise that makes enterprise ESPs perform at their peak. Our clients include e-commerce retailers, online gaming companies, large associations and consumer electronic companies that need advanced...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more...
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Pure360

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Pure360 gets thousands of marketers’ better results, providing clients such as Innocent drinks and Seatwave with powerful time-saving email marketing solutions and expert advice. PureResponse is a powerful, easy to use email marketing platform for marketers to deliver targeted, ROI...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini @clickmail

Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing...
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Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into...
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Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...
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iMedia Connection – 4 ways to make metrics actionable

  • 4 ways to make metrics actionable
By: iMedia Connection Does the following sound familiar? Let’s examine our KPIs. What’s the ROI? What channels are driving the most profitable revenue? Why are my website conversions down this week when they were up last week? Online brands view...
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Make Monitoring Mandatory: Here’s the Why and How By Marco Marini @ClickMail

Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for...
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MarketingProfs – Four Tips for a Stronger Call to Action

By: MarketingProfs If your email marketing campaign doesn’t generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a...
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Email Marketing vs. Social Media by Aubrey Stork @aubreystork

Email Marketing vs. Social Media First off, some explanation on the graphic – the fella on the left is Kavi Guppta, a talented Digital Strategist with a focus on Social Media (and a half-decent amateur impressionist).  The charming guy on the...
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The Personalized Email Experience by Joi Brooks @joibrooks

  • The Personalized Email Experience by Joi Brooks @joibrooks
The Personalized Email Marketing Experience Personalization doesn’t start and end with your subject line. There’s quite a bit of content that you can dynamically display if you get more personal and store added details about your subscribers, other than their...
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destinationCRM – Building a Successful Mobile Email Campaign

  • CRM - Building a Successful Mobile Email Campaign
By: destinationCRM Today, there are three times as many smartphones activated every minute as there are human births. In 2011, there were 6.6 billion mobile connections made and 3.6 billion mobile subscribers globally. Mobile web adoption is happening eight times...
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Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan by Mary Byrne @marybyrne

Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email...
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Return Path – Email in Motion: How Mobile is Leading the Email Revolution

  • Return Path - Email in Motion: How Mobile is Leading the Email Revolution
By: Return Path I am pleased to announce our latest mobile study “Email in Motion: Mobile is Leading the Email Revolution” We decided to have a little more fun with the data this time and release the findings within an infographic rather...
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Email Expert – Stepping up your email strategy

  • email expert - Stepping up your email strategy
By: Email Expert Email is a great channel, it continues to thrive, delivering significant revenue and measurable ROI. Indeed for many companies it’s business critical. If the emails stopped, revenue would stop and within days. Peter Drucker said that adequacy is the...
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MediaPost – When One Email Isn’t Enough

  • When One Email Isn't Enough
By: MediaPost Although many email marketers are concerned about sending too much email, the simple truth is that one email message often isn’t enough to persuade people to take the actions you want. Sometimes, consumers just need to be reminded...
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