Want to add your Free Listing?
Click here to register

Posts tagged with: Scott Cohen

A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
Continue Reading →

Great Tips for Email Marketing NewBees by Jeff Ginsberg @dad_ftw

httpv://www.youtube.com/watch?v=sUg260MZr_0 Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among...
Continue Reading →

Designing an Email Marketing Conference by Scott Cohen @scottcohen13

  • Designing an Email Marketing Conference
  Designing an Email Marketing Conference Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like...
Continue Reading →

What is the biggest challenge facing email marketers in 2011? A video worth watching!

httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
Continue Reading →

eMail Radio December 14th: Email Marketing for non-profits

  • eMail Radio Tuesday December 14th @ 1PM Email Marketing for non-profits
Tuesday December 14th @ 1PM ET Email Marketing for non-profits Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris...
Continue Reading →

Inboxgroup: Four Reasons Why You Should Be Using Email Newsletters

  • Email Marketing : Four Reasons Why You Should Be Using Email Newsletters
Source: Inboxgroup By Scott Cohen It is commonly said that email marketing has the best return on investment (ROI) of any marketing medium. It’s true for many reasons, and can be true even when there’s not a measurable “sale” involved....
Continue Reading →

Scott Writes Everything: Email Marketing: Knowing When and Where to Play

  • Email Marketing: Knowing When and Where to Play
Source: Scott Writes Everything By Scott Cohen I try to listen to eMail Radio every week (Tuesdays at 1:00 pm ET – put together by my good friends at The eMail Guide). This past week, industry vets Dylan Boyd (from...
Continue Reading →

Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football

  • Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football
Source: Scott Writes Everything By Scott Cohen I watch football. A lot of football. And with the football comes the requisite participation in fantasy football leagues. My fanaticism for football and the passion for fantasy football got me thinking about...
Continue Reading →

Scott Writes Everything: Why Email Marketing Benchmarks Matter

Source: Scott Writes Everything by Scott Cohen Undoubtedly, you’ve read on this blog and tons of others about the importance of testing your email marketing campaigns. This post is not going to dispute the necessity of testing. But there is...
Continue Reading →

Email Marketing Wisdom: Best of the Email Snob Interviews by Scott Cohen @scottcohen13

Email Marketing Wisdom: Best of the Email Snob Interviews Over the past several weeks on ScottWritesEverything.com, I’ve been conducting a series of what I call “Email Snob Interviews” with respected voices in the email marketing industry. In the first round...
Continue Reading →

Asking the right questions: eMail and the customer experience by Scott Cohen @scottcohen13

Imagine yourself as the customer of your business. How do you expect your experience to go? How would you feel if each method of contact with you (TV, email, direct mail, etc.) was different from the next? So much so...
Continue Reading →