Search Results: 4
Reputation perception management and efforts for the inbox Do you know your email marketing Sender Score? Are you using DKIM for domain authentication? Is there a measurable difference trending in your email marketing deliverability rate, right now? No? It doesn’t matter, that’s not my expertise anyhow. I was just checking to see if you believed I was smart. (Hint: I am not. These guys are:... [Read more]
Source: Conversion Marketing Forum By Sherry Chiger Internet service providers are changing the criteria by which they identify legitimate inbound email vs. spam: That much is clear. What’s less clear is how the individual ISPs are modifying their reputation scoring. At the Epsilon Email Institute’s recent Leadership Forum in New York, Quinn Jalli, vice president of deliverability and... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
