Today in the email marketing buzz, our favourite tester, Anna Yeaman from STYLECampaign takes on mobile email design. Bronto’s Kelly Lorenz runs circles around segmentation in email marketing and David Fowler has a great post over at Email Insider explaining links between reputation, email deliverability and ROI. Enjoy the buzz! STYLECampaign Mobile email design (part 1) 10.4% of our newsletter... [Read more]
The email marketing buzz is all about collecting great insightful posts from the around the blogosphere and collecting them in one place for your edification. If we’ve missed anything good, please post a comment and a link! Enjoy the buzz! CLICKMAIL Marketing Nine email best practices for protecting your online sending reputation Your email marketing ROI begins with your email deliverability.... [Read more]
Originally posted at the Email Experience Blog (EEC) here and at the Bronto blog here. The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one in which, as long as you had the... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
