Perception versus reputation management in email marketing by Rory Carlyle @rorycarlyle

Reputation perception management and efforts for the inbox Do you know your email marketing Sender Score? Are you using DKIM for domain authentication?  Is there a measurable difference trending in your email marketing deliverability rate, right now? No? It doesn’t matter, that’s not my expertise anyhow. I was just checking to see if you believed I was smart. (Hint: I am not. These guys are:... [Read more]

Reaching the Inbox Equals Revenue by Stephanie Miller @StephanieSAM

There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]