Search Results: 6
Source: SendLabs By Josh Nason ed note: see also: 7 tips to improve your unsubscribe process If there’s one thing I don’t understand in today’s email marketing world, it’s how the unsubscribe process is still a mystery to certain ESPs. It seems very simple to me: you click once, you get off the list. Last night, I got an email from a company named PresentationXpert which I assumed to... [Read more]
Source: SendLabs by Josh Nason I don’t like to write in all caps format, but in this case, I will make an exception: EVERYONE WORRIED/IN A TIZZY ABOUT FACEBOOK’S PROJECT TITAN SHOULD RELAX. THANKS. HAVE A GOOD WEEKEND. Seriously people, have we not learned anything about product launches or making assumptions about things before we even understand what we’re making assumptions about? This... [Read more]
Source: SendLabs By Josh Nason In my “previous life”, I used to do traditional newspaper work, writing and editing stories and creating headlines. Headlines are obviously pretty important as they draw readers in to what the story is about. Within a few seconds, someone decides whether the content is worth their time and either dives in or passes. A great headline will resonate, a good headline... [Read more]
Source: SendLabs By Josh Nason Last week, I posted on Twitter that I was “finding that way too many “research” companies are trying way too hard to prove ridiculous email marketing “facts”. I found another “fact” today and couldn’t resist debunking it. I read about a report that predicts that email marketing will be “dead as a method for businesses to reach the youth market.” From... [Read more]
Source: SendLabs by Josh Nason Sitting on a supermarket bench Sunday, I did a quick inbox check while waiting for some friends and got a very effective email from an unexpected source – specifically based on a previous purchase with a specific date on it. Yours truly and three others (including SendLabs superstar Brett Houle and BeerNews.org founder Adam Nason) will be hitting up the Boston... [Read more]
Source: SendLabs by Josh Nason I was scanning through some email marketing blogs yesterday and noticed a fellow ESP put out a “press release” on some new feature they had added. I see these all the time, but this one caught my attention, probably because it’s something we’ve had for over a year. We don’t have a fancy name for it, but it’s a function that allows you to send automated daily... [Read more]
