Transcontinental has acquired Montreal-based LIPSO, a provider of integrated mobile solutions, including connectivity, transaction management (SMS, MMS, etc.) and applications development. As an enhancement to its marketing communications solutions in new media and digital platforms, this purchase adds a number of key services to Transcontinental’s marketing communications offering, including cell... [Read more]
Success by Email To understand the small and dynamic integration shop Successbyemail.com, it is important to look back at their history. Originally named “Save-A-Stamp”, BrunoPalozzi has been developing their email and SMS deployment platform for almost ten years as a department within their parent company “Systems Interactive”. The Swiss Army Knife of Email Systems Now as a distinct service... [Read more]
The thought of launching social marketing gives us that wonderful, heady feeling of both excitement and dread. By comparison email feels old-school and boring, although there is nothing boring about how much revenue email drives. No need to take sides. Email and social marketing are inextricable. Consider the most important feature for any peer collaboration tool: The alert system. And that is mostly... [Read more]
Just wanted to thanks the guys at ExactTarget for hosting a great party in Miami @ The Marketing Sherpa Email Summit. At Bongos on Monday night the ExactTarget team were clad in orange shirts inviting everyone to text: Bongos to 38767 Being a Canadian my text message was a little slow to arrive but the guys at ExactTarget new exactly how to fix that. Nice job Scott and Ratul. Read More →
