Search Results: 13
In a recent post I wrote about getting started with SMS marketing, it is a cost effective way to reach customers in a very short timeframe. Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication... [Read more]
Whitepaper – How to Choose an SMS Vendor. A 30-Point Vendor Selection Checklist by mobileStorm What you are going to learn: The use of email by marketers to target audiences has been in serious use for the past 8 years. Equally as long, has been the use of SMS (short message service) or “texting”. SMS has been used worldwide as a marketing, commerce and communication medium from everything... [Read more]
We are happy to feature the latest Ninja to arrive at the Hive. The eMail Guide team welcomes SuccessByEmail. With over 15 years experience in the email marketing industry, SuccessByEmail is ready to implement unique and custom strategies that provide excellent results for their customers. Delivery of the right message at the right time – whether by sending an email or a direct text to a... [Read more]
Successbyemail.com is an affordable enterprise class email and SMS marketing service that enables you to deploy hundreds or millions of emails to your list, and measure the results. Contact us at 1.877.SBE.SEND to see how we can help you. Deliver the Right Message at the Right Time! With over 15 years experience creating corporate websites and custom applications, the people behind SucessByEmail.com... [Read more]
It’s not email! That’s according to Facebook’s Mark Zuckerberg as he announced Facebook’s new “messaging” application today. Unified messaging isn’t a new idea, others have failed with this in the past, but they didn’t have Facebook’s huge client base to roll it out to either. He also made the case that this is not an email killer as has been claimed... [Read more]
What happens when you take a few key questions which every email marketer wants the answers to out on the street to the people? You get some surprising responses and a great deal of insight! Jeff Ginsberg and Morgan Stewart are presenting today at the MediaPost Email Insider Summit. The ‘What’s in it for me’ presentation will feature key questions and surprising answers from... [Read more]
Source: eROI Here are some high level findings of the latest eROI study titled, “Email Marketing, On the Go.” You can download the full white paper free by clicking on the “Read Full Post” button. The new inbox is always on and always moving. It is quickly becoming one of the more challenging aspects of marketing, stretching past the inbox to impact campaign results,... [Read more]
Source: iMedia by Chris Marriott Billy Squier made the song “Everybody Wants You” a No. 1 hit back in 1982, and although this pop culture reference might seem as stale as the beer I drank back then, it calls out through the ages to ask a key question of email and mobile messaging marketers today. Namely, who owns the e-direct customer when every product manager wants him or her? Let... [Read more]
Source: ExactTarget by Al Iverson This article from the CTA Tattler blog points out that Chicago Transit Authority (CTA) bus riders who use US Cellular are currently unable to obtain bus tracking info via SMS. The issue supposedly relates to a problem with the CTA’s SMS partner, TextMarks. Reading between the lines, I wonder if perhaps there is a spam blocking issue here. Maybe... [Read more]
Transcontinental has acquired Montreal-based LIPSO, a provider of integrated mobile solutions, including connectivity, transaction management (SMS, MMS, etc.) and applications development. As an enhancement to its marketing communications solutions in new media and digital platforms, this purchase adds a number of key services to Transcontinental’s marketing communications offering, including cell... [Read more]
Success by Email To understand the small and dynamic integration shop Successbyemail.com, it is important to look back at their history. Originally named “Save-A-Stamp”, BrunoPalozzi has been developing their email and SMS deployment platform for almost ten years as a department within their parent company “Systems Interactive”. The Swiss Army Knife of Email Systems Now as a distinct service... [Read more]
The thought of launching social marketing gives us that wonderful, heady feeling of both excitement and dread. By comparison email feels old-school and boring, although there is nothing boring about how much revenue email drives. No need to take sides. Email and social marketing are inextricable. Consider the most important feature for any peer collaboration tool: The alert system. And that is mostly... [Read more]
Just wanted to thanks the guys at ExactTarget for hosting a great party in Miami @ The Marketing Sherpa Email Summit. At Bongos on Monday night the ExactTarget team were clad in orange shirts inviting everyone to text: Bongos to 38767 Being a Canadian my text message was a little slow to arrive but the guys at ExactTarget new exactly how to fix that. Nice job Scott and Ratul. Read More →
