How to handle email marketing mistakes & social media missteps by Jim Ducharme @GetResponse

There’s one thing I can promise you about social media, email marketing and the internet in general and that is that you will screw up at some point. It might be a small misstep or it could be a rake slamming right into your face, but you will have to deal with an “oops” or worse at some point. In the past, traditional channels and the push marketing model meant that at worse, if marketers made... [Read more]

Email and Social Media: How to Reach Everyone Else by James Trumbly @econnectemail

Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must work together to reach the broadest possible audience. Facebook... [Read more]