Search Results: 12
Source: Aprimo By Stephanie Miller Here in the U.S., the economy is still in a slump, the mood after mid-term elections is watchful and Thanksgiving falls late in the month, giving us six days to Hanukkah and just four short weeks until Christmas. Another week after that, and we are at the close of the quarter and year. As consumers, business professionals and marketers, it’s a stressful... [Read more]
Source ClickZ by Stephanie Miller The hardest thing about effective e-mail marketing segmentation is getting started. Do it anyway. Your program can’t survive in today’s engagement-driven deliverability world without it. Making effective e-mail connections that drive response and revenue requires segmentation. That sounds fine in concept. Many marketers know they need to do more segmentation... [Read more]
Source: ClickZ By Stephanie Miller That black box where spam filtering takes place is a source of endless frustration to most e-mail marketers. Rules followed by mailbox providers like Gmail and Yahoo (as well as corporations) seem remote as the Yukon, and we feel left behind without our snow gear. Truth is, most of the significant mailbox providers in North America have become quite transparent... [Read more]
Source: ClickZ By: Stephanie Miller Clearing the dead wood from your e-mail marketing file has been recommended anew these days for everything from reducing churn to lowering costs to improving the new engagement metrics used for inbox placement and deliverability. Logically, it makes sense. More active subscribers are more likely to respond. Emotionally, however, many marketers are hesitant... [Read more]
Stephanie Miller has been described as a “force of nature” and I’d be hard pressed to disagree. While at Return Path she seemed to be everywhere! I’ve always marveled at how she managed to post so much great content and share so much insight with the email and social marketing community! Now today we have word that Stephanie has made a career change and for the past hour... [Read more]
Source: ClickZ By: Stephanie Miller We can’t turn ourselves off as we participate in business or leisure, and so we also bring our gender identity and attributes to every activity, including reading e-mail messages. Given the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? The answer, of course, depends on your program, brand loyalty, and... [Read more]
In the spirit of proving that everything worth celebrating can be done by singing a line from a Journey song at the top of your lungs, please join me, oh noble email people, and sing along: “Don’t stop believing! Hold on to the feeling!” Believing in ourselves and the potential of email marketing, and holding on to the feeling of knowing subscribers are satisfied and engaged. C’mon,... [Read more]
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Stephanie Miller, VP, Global Market Development of Return Path at the MarketingSherpa eMail Summit 2010 in Miami. Takeaway: Know what your inbox placement is. 20% of legitimate eMail is not reaching the inbox. Read More →
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
There is a lot that can go wrong in email marketing after you hit “send.” In fact, about 20% of most email marketing never reaches the inbox – it goes to junk or missing altogether. We never see a bounce error message for those messages. They are just lost in the ether. And if the message is not in the inbox, it cannot earn a response. Imagine the revenue lift you would enjoy if all your... [Read more]
The thought of launching social marketing gives us that wonderful, heady feeling of both excitement and dread. By comparison email feels old-school and boring, although there is nothing boring about how much revenue email drives. No need to take sides. Email and social marketing are inextricable. Consider the most important feature for any peer collaboration tool: The alert system. And that is mostly... [Read more]
