Search Results: 18
By: StrongMail Faithful readers of this column will remember that last month I wrote about a new consumer phenomenon called the “New Marketing Democracy.” I focused on 4 “do’s and don’ts” email marketers should follow when addressing the Marketing Democracy. I promised more tips in my next column, so here you are! Just as a reminder, there are 4 basic truths regarding... [Read more]
By: StrongMail An advanced look at soon-to-be-published survey research from StrongMail reveals that the number one focus of increased email marketing budgets in 2012 will be on growing traffic to social media channels. At 48%, promoting engagement and traffic to a brand’s Facebook, Twitter and other social media pages edged out such email marketing staples as batch promotional (44%) and newsletter... [Read more]
By: StrongMail With ISPs now factoring engagement into their inbox filtering algorithms, smart email marketers are doing all they can to increase the number of opens and clicks for their campaigns. However, one area that is often overlooked is enabling and encouraging replies to the “From” address. It turns out the ISPs also look at replies alongside traditional email marketing metrics. ... [Read more]
By:StrongMail Email marketers have always been affected by the technical limitations of the channel. In short, you can’t build interactive emails: forms get stripped out in Outlook, flash doesn’t work, you need to design to the lowest common denominator, etc. For years, email marketers have been patiently waiting for Microsoft and other ISPs to widely roll out interactive email, but despite... [Read more]
By: StrongMail Earlier this month, I wrote an article for iMedia about how the inbox acts as a DVR for many consumers. You can check out the article below or read it on iMedia. Let me know if you have any feedback in the comments. DVRs are one of my favorite inventions of all time. The ability to time shift my program viewing and at the same time fast forward through the commercials has greatly... [Read more]
By: StrongMail There are lots of ways marketers can improve their email marketing success. The newest advances in design can spice up email curb appeal, while the availability of reams of information can contribute to content value. But with all the newest innovations, it’s important not to miss a basic element of success for email marketing – consistency. Consistency in Content When you create... [Read more]
By: StrongMail Today, there are over 5 billion mobile subscribers worldwide (70% of the world’s population) – making it clear that mobile device technology is here to stay. In fact, it’s going to change the way we market forever, especially when it comes to email marketing. A recent “Email on the Move: The Future of Mobile Messaging” study found “an explosive 81% growth in mobile email... [Read more]
By: StrongMail Are you properly segmenting your database? The effectiveness email marketing affords marketers is a double-edged sword, as it can easily tempt a brand to “blast” their entire database of contacts with the same information. This means that your brand new contacts are receiving the same level of interaction as your existing clients. Trust me when I say that at least one of the... [Read more]
By: StrongMail As we hit the halfway point in April, I thought it would be interesting to re-read some of “2011 Email Marketing Predictions” lists and then create a new list of what’s actually happening in the world of email marketing (with some examples from what we call “Breakthrough Emails,” or emails that show the rest of us how email marketing should be done): 1. Moving Away From “One... [Read more]
By: StrongMail Transactional email can be more than a simple email that confirms a purchase or provides a status update. It can be a highly branded, personalized message that drives incremental revenue with cross-selling and up-selling opportunities. How does a high-level transactional email solution improve email marketing results? Personalization. Customers don’t want emails that allow them to... [Read more]
By: StrongMail When I attended OMMA Global in San Francisco a few weeks ago, I sat in on a great panel by Alex Williams of Trendline Interactive, Matthew Caldwell of Yesmail and Justine Jordan of Litmus on the topic of email marketing design for mobile devices. They presented some useful guidelines that I wanted to share with you here, along with a few tips from StrongMail’s agency on this topic. The... [Read more]
Source: StrongMail By: Kara Trivunovic & Kristin Hersant The latest edition of StrongMail’s popular Email Breakthrough Report series is about to be released, containing innovative ideas for how you can take your email programs to the next level. Given the recent changes at Gmail and Hotmail, increasing subscriber engagement is on every email marketer’s mind. This report offers... [Read more]
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers. From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways. In response to these and other trends, StrongMail has announced... [Read more]
Redwood City, Calif., July 28, 2010 – StrongMail today announced that it has acquired Conversa Marketing and Magnetik, two New York-based interactive marketing agencies with services ranging from email and social media marketing to web design and customer relationship management. The firms will be combined with StrongMail’s existing strategic services team to form a new email and Social... [Read more]
You’ll find us on location for the next two days tweeting, blogging and videotaping like mad from the Canadian Marketing Association’s National Convention here in Toronto! Kristin Hersant of StrongMail joins our coverage team as well! She’s an amazing tweeter and will be breaking down the sessions into bite size tweets! You can follow her Twitter stream at @kristinhersant or... [Read more]
The eMail guide is thrilled to have one of the best live coverage tweeters on Twitter, Kristen Hersant of StrongMail joining our coverage team for the CMA convention May 26 and 27 @ the Toronto Convention Centre! Kristen joins myself, Jeff Ginsberg and Garin Kilpatrick as we blanket the event in online video, blog and Twitter coverage. Have you entered to win your free pass yet? Contest closes... [Read more]
We feel the best way to raise the bar for email marketing done right, is to raise people’s awareness of best practices and bring them insight and experience from leaders in the email marketing industry. That’s just what you’ll find in our new WhitePaper library! Industry leading white papers from StrongMail, MailChimp, ClickMail, Blue Sky Factory and MarketingSherpa and more to come! The... [Read more]
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email Marketing Summit 2010. StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to complete the package. StrongMail offers both a hosted (cloud based) solution and... [Read more]
