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Posts tagged with: Strongmail

StrongMail – 9 Ways to Grow a Responsive Email Marketing Database

  • 9 Ways to Grow a Responsive Email Marketing Database
By: StrongMail I have a hunch that every email marketing manager has an objective to grow their email marketing database this year. The challenge of such an endeavor is even more daunting when the database is constantly losing names due...
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StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results

  • Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing Results
By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an opportunity that’s right in front of them....
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StrongMail – Learn About HTML Code To Understand What’s Possible In Email

  • Learn About HTML Code To Understand What's Possible In Email
By: StrongMail What’s the one thing all email marketers should know? I have been in the email space for upwards of 12 years now (geez, I am getting OLD) and through the years I have had the chance to work...
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StrongMail – Email Strategies That Get Attention

  • StrongMail - Email Strategies That Get Attention
By: StrongMail The thing about great strategies and approaches to the email channel is that they are very specific and unique to a brand, or even a product line – they don’t necessarily translate across every vertical or even brands...
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StrongMail – Integrating Pinterest into Your Email Marketing

  • StrongMail - Integrating Pinterest into Your Email Marketing
By: StrongMail Pinterest is a frequent topic of conversation these days.  According to Hitwise, Pinterest is the third most popular social media site in terms of site visits, behind Facebook and Twitter.  Pinterest (as I am sure you are all aware)...
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StrongMail – Email Measurement – Beyond the Open Rate

  • StrongMail - Email Measurement - Beyond the Open Rate
By: StrongMail As marketers continue to identify opportunities to leverage email as part of an integrated and multi-channel marketing plan, it is imperative to understand the most effective manner in which to measure success of the channel. And with no...
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StrongMail – The Five Cardinal Rules of Email Targeting

  • StrongMail - The Five Cardinal Rules of Email Targeting
By: StrongMail Relevance. It is what marketers are striving to achieve in their email programs today. But how that relevance is achieved is often answered by “it depends,” which really gets us no where…fast. While it is true that targeting...
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StrongMail – 4 *More* Email Tips for Engaging With the New Marketing Democracy

  • StrongMail - 4 *More* Email Tips for Engaging With the New Marketing Democracy
By: StrongMail Faithful readers of this column will remember that last month I wrote about a new consumer phenomenon called the “New Marketing Democracy.”  I focused on 4 “do’s and don’ts” email marketers should follow when addressing the Marketing Democracy.  I promised...
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StrongMail – Email to Assist Social Media Marketing in 2012

  • StrongMail - Email to Assist Social Media Marketing in 2012
By: StrongMail An advanced look at soon-to-be-published survey research from StrongMail reveals that the number one focus of increased email marketing budgets in 2012 will be on growing traffic to social media channels. At 48%, promoting engagement and traffic to...
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StrongMail – 3 Tips for Removing “Do Not Reply” From Your “From” Address

  • StrongMail - 3 Tips for Removing "Do Not Reply" From Your "From" Address
By: StrongMail With ISPs now factoring engagement into their inbox filtering algorithms, smart email marketers are doing all they can to increase the number of opens and clicks for their campaigns.  However, one area that is often overlooked is enabling...
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StrongMail – Get to Know Your Customers with ‘Interactive’ Email

  • StrongMail - Get to Know Your Customers with 'Interactive' Email
By:StrongMail Email marketers have always been affected by the technical limitations of the channel. In short, you can’t build interactive emails: forms get stripped out in Outlook, flash doesn’t work, you need to design to the lowest common denominator, etc....
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StrongMail – Why the Email Inbox is the New DVR

By: StrongMail Earlier this month, I wrote an article for iMedia about how the inbox acts as a DVR for many consumers.  You can check out the article below or read it on iMedia. Let me know if you have...
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StrongMail – Don’t Forget This Key To Email Marketing Success – Consistency

By: StrongMail There are lots of ways marketers can improve their email marketing success.  The newest advances in design can spice up email curb appeal, while the availability of reams of information can contribute to content value. But with all...
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StrongMail – Are You On The Mobile Email Marketing Train?

By: StrongMail Today, there are over 5 billion mobile subscribers worldwide (70% of the world’s population) – making it clear that mobile device technology is here to stay.  In fact, it’s going to change the way we market forever, especially...
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StrongMail – Weekly Email Marketing Tips: Segment Your Audience

By: StrongMail Are you properly segmenting your database? The effectiveness email marketing affords marketers is a double-edged sword, as it can easily tempt a brand to “blast” their entire database of contacts with the same information. This means that your...
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StrongMail – Email Marketing Trends

By: StrongMail As we hit the halfway point in April, I thought it would be interesting to re-read some of “2011 Email Marketing Predictions” lists and then create a new list of what’s actually happening in the world of email...
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StrongMail – Transactional Email Improves Email Marketing Results

By: StrongMail Transactional email can be more than a simple email that confirms a purchase or provides a status update. It can be a highly branded, personalized message that drives incremental revenue with cross-selling and up-selling opportunities. How does a...
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StrongMail – Email Marketing Design for Mobile Devices

By: StrongMail When I attended OMMA Global in San Francisco a few weeks ago, I sat in on a great panel by Alex Williams of Trendline Interactive, Matthew Caldwell of Yesmail and Justine Jordan of Litmus on the topic of...
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StrongMail: Top 5 Tips for Increasing Subscriber Engagement

  • Top 5 Tips for Increasing Subscriber Engagement
Source: StrongMail By: Kara Trivunovic & Kristin Hersant The latest edition of StrongMail’s popular Email Breakthrough Report series is about to be released, containing innovative ideas for how you can take your email programs to the next level. Given the...
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Email marketing is the thread of social CRM

  • Email Marketing is the Thread of Social CRM
Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers.  From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA...
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