Search Results: 45
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →
Things You Should Be Testing in Email Marketing I believe in one very simple principle in email marketing: Testing = executing. The only way to run a successful campaign is to test and evolve continuously. It’s the only way to get a concrete answer on what works best for your subscribers and get optimum results from your campaigns. A surprising number of email marketers neglect testing their... [Read more]
This Week’s Challenge Subject Lines Every week we post a challenge that encourages you to do something different when it comes to your email marketing campaigns in order to become a better email marketer. This week’s challenge: Pick one or two messages in this month’s email schedule and come up with 3 subject lines for each message. At the very least, test the two that you think... [Read more]
In email marketing, the importance of your subject line can’t be overstated. It’s the second most important factor in determining whether or not people open your emails, after the From address. You’d think there’d be some set of rules about how to write the best possible subject line given that it’s so important. But, alas, there isn’t. You can’t go by rules, but you can stick to... [Read more]
#eMailRadio host Jeff Ginsberg will be talking with you LIVE about the winning recipe to great subject lines. Call in and tell us your favorite subject line strategy for a chance to win…Seth Godin*!!! Join us LIVE at 1 PM EST on Tuesday, March 1, for The Subject Line Show where we will take you through the “Do’s and Don’t’s” of subject lines. This is a show you will not want to miss,... [Read more]
With great features comes great responsibility. Now any email marketing provider worth their salt will offer you personalization, and it’s easier then ever before. Just a couple of clicks and you’ve personalized your email. ‘Wow, that was so simple. Can’t wait for the results,’ I hear you say. Well, think again, because if used incorrectly, this feature can sometimes... [Read more]
Subject lines are one of the basics in any email marketing program. Writing an effective, compelling and relevant subject line sounds easy, but can be one of the hardest challenges for any email marketer. Crafting that small sentence to persuade customers to open and become engaged in your communications is difficult, and emails can only be effective if they are opened in the first place. So what... [Read more]
I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their execution. Of course I had a few suggestions for improvement... [Read more]
By: Email Marketing Reports Ah…subject lines! We do know an awful lot about what they should achieve and how. But I also know what a painting should achieve and the key role of brush, paint and canvas. Yet, curiously, none of my efforts are hanging in the Louvre (last time I checked). Sometimes we need to see what others are doing before we turn theory into practice. So following on from an earlier... [Read more]
By: Alchemy Worx Released in June 2008, Alchemy Worx’s study of over 600 subject lines across 200 million messages shows an unexpected relationship between click-to-open rates and subject line length, suggesting very strongly that past subject line analysis may have led email marketers seriously astray… In order to provide insight into what subject lines work best, our deep analysis examined... [Read more]
By: MailChimp The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Suggester. It’s kind of like Google’s Keyword Tool, but for email marketing. And it’s free for all MailChimp users. To test your subject line you would go to Step 2 of the Campaign Builder (Step 3 for A/B split or Rss to email campaigns) and click below the subject line box on “research... [Read more]
When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had any examples of B2B subject lines that work. With a business-to-business offering, you might be trying with your copy writing to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to... [Read more]
By: Benchmark Email Make no mistake, your subject line is the most important element in your email campaigns. It has to be compelling yet also very brief, which is not an easy combo, even for the most battle-hardened email marketer. To make things easier, we’ve taken our 5 favorite subject line tips and listed them below. They’ve worked for us, they’ll work for you too: Keep it under... [Read more]
By: B2C Marketing Insider Testing email subject lines: we all know that we need to do it often, but with so many other things on our email marketing plates, from usability to testing more mundane things like rendering, many email marketers give testing subject lines less priority than they would like. Yet, with some careful planning, subject line testing can get done more efficiently and effectively... [Read more]
By: Email Institute Put Your Subject Line to Work! The subject line is one of the most important components of any email. Yet, many email marketers pay little attention and often miss the boat when it comes to captivating readers in the inbox. What does it take to craft a good subject line? It all comes down to testing. While the concept may seem time consuming, or even dull, it’s one of the... [Read more]
By: Benchmark Email The email subject line. Friend or foe? Well, that depends on how you word it. I see hundreds of campaigns that have OK subjects but very few make me want to open up the email. The fist thing I look for is who the sender is: if known or a person’s name, my eyes move to the subject line; if the sender is not known, delete, plain and simple. When I look at the subject, I will... [Read more]
By: RSS Ray Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000... [Read more]
