Search Results: 136
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use today and potential to fragment audiences if left unattended. In this part we will discuss some opportunities around the convergence of email with social... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
How to Get Noticed in the Email Inbox (Video) If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business. Plus with average email open rates hovering around 22%, there’s a lot of people on our lists who aren’t opening our emails. Improving email open rates is... [Read more]
Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into something quite substantial. Lately, even email marketers have found the topic worthy of discussion. Are the inactive members of your address book tantamount to zero or potential... [Read more]
Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have many factors under... [Read more]
Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment. 1) Choose... [Read more]
Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience. I,... [Read more]
Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email marketing right, but if you’re on the fence about whether to try acquisition email (or trying to make the case for it within your organization), these are just a few of the... [Read more]
US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their campaigns to stay out of the legal fire. This new law is all about discouraging the sending of promotional emails that contain false or misrepresenting header information.... [Read more]
Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling your editorial calendar, testing subject lines and following best practices without an opt-in or double opt-in process in place, your hard bounces,... [Read more]
Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first becoming involved in email in 1999 and being impressed then with what was creatively and technically possible – even though dial-up Internet connections... [Read more]
Before you test, track! It’s easy for an email marketer to develop and embark upon a comprehensive test plan before they even have a baseline—especially across their segments. For example, when it comes to testing subject lines, most email marketers simply do an A/B split across their entire database and use the open rate to determine the winner. The findings, if any, may or may not be applied... [Read more]
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest strongly to segment and offer content based on the individual recipients’ wants and needs. When these rules are followed, along with personalization,... [Read more]
3 Surefire Ways to Improve Email Open Rates The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide benchmarks, it is important that your benchmarks are based on the performance of your own email campaigns. If your email open rates are on the decline, then it’s... [Read more]
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo
10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing. But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd? Here are 10 ways you can increase the likelihood that your prospects and... [Read more]
What Customers Want In Their Inbox? 5 Creative Ways to Find Out Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with an ever growing amount of spam and sales junk, people are learning to skim through their inbox, eyeing the most important emails and deleting or ignoring the rest. You don’t... [Read more]
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]
As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized for mobile. Get it? Mobilized! Defined as: streamlined or otherwise mobile-friendly version of your email content. Mobile is here to stay, and it’s growing... [Read more]
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things The Flintstones can teach us about email & social marketing, well, what do you expect? Here’s some wisdom for email marketers from the jolly old elf himself! 7 things... [Read more]
Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat it with the respect it deserves. Subject lines tend to get all the attention because they provide the first point of contact and the incentive to... [Read more]
