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Posts tagged with: Subject Lines

The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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How to Get Noticed in the Email Inbox (Video) by Matthew Johnson @vision6

How to Get Noticed in the Email Inbox (Video)  If you conduct email marketing for your business, I guarantee you that we share something in common. We both want to increase our open rates. After all… it’s simply good business....
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Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...
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Digital Hats Off to the Goorin Bros. by James Trumbly @econnectemail

Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if...
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Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan by Mary Byrne @marybyrne

Why Acquisition Email Marketing Should be Part of Your Q2 Marketing Plan Marketing budgets are limited, and it can be hard to make the case for any new spending. At ividence, we talk a lot about how to do acquisition email...
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US Email Marketers to Adapt to New Californian Law by Wikus Engelbrecht @WKS_Engelbrecht

US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their...
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Knock, Knock… Who’s There? Spam. Spam Who? by Joi Brooks @joibrooks

Knock, Knock… Who’s There? Spam. Spam Who? Some folks never forget a face but have trouble remembering names. Email servers never forget a name but are sight blind and rely on your domain’s good reputation. So, while you are scheduling...
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Email Marketing Like It’s 2012, Not 1999 by Karen Talavera @SyncMarketing

Email Marketing Like It’s 2012, Not 1999 Given that all things Internet seem to move at the speed of light and come or go overnight, it’s fairly impressive to see commercial email marketing approaching its fifteenth birthday. I remember first...
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Before you test, track! By Laura Ashley @tailoredmail

Before you test, track! It’s easy for an email marketer to develop and embark upon a comprehensive test plan before they even have a baseline—especially across their segments.  For example, when it comes to testing subject lines, most email marketers...
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Email Marketing: Just What the Doctor Ordered by Chris Donald @inboxgroup

  • Email Marketing: Just What the Doctor Ordered
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest...
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3 Surefire Ways to Improve Email Open Rates – by Matthew Johnson @Vision6

  • Three-surefire-ways-to-improve-email-open-rates
3 Surefire Ways to Improve Email Open Rates The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide...
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10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing.  But with all the messages that are inevitably...
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What Customers Want In Their Inbox? 5 Creative Ways to Find Out by Jessica Sanders @cantyoucook

What Customers Want In Their Inbox? 5 Creative Ways to Find Out Between smart phones and desk jobs, people are checking their email at enormous rates. As a business, this can be an important way to reach customers. Yet, with...
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Social networking and eMail by Fred Tabsharani @tabsharani

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In...
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5 Ways to Optimize Your Email for Mobile by Marco Marini @ClickMail

As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized...
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7 things Santa can teach us about email marketing

  • 7 Things Santa Can Teach Us About Email Marketing
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things...
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Strategic Calls to Action That Really Work by James Trumbly @econnectemail

  • Strategic "Call to Action" That Really Work
Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat...
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