Search Results: 46
By: RSS Ray Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000... [Read more]
By: Focus First, an effective subject line is one that best helps achieve your goal for you email – e.g., revenue, conversions, downloads, etc. Higher open rates, for example, are generally not the best measure of the most effective subject lines. Beginning email marketers often make the mistake of focusing too much on how a subject line affects open rates. But in fact, anybody can write a... [Read more]
By: Be Relevant Kristeen Hudson provides these 10 tips for successful preheader text on the Exact Target blog: Use a call-to-action Use positive wording Make your preheader text support you subject line Keep in mind the length of the preheader text that will be displayed in the inbox The marketing preheader text (aka the call to action) should be in the top left of the email We saw this post... [Read more]
What do email marketing and romance have in common? Plenty, in my opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second. Except, if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click “unsubscribe.” So... [Read more]
By: Benchmark Email Some say email marketing is a lot like getting free tickets to a movie. Your subject line convinces people to go inside, but your email and layout keep them from walking right back out. In other words, if you can’t immediately dazzle with your words and design, you’ll never sell your goods, promote your event, or show your subscribers why you’re sending to them... [Read more]
By: The Lunch Pail Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. As Bryce mentioned in his trends for 2011 series, email marketing is alive and well. With that... [Read more]
By: ExactTarget The subject line is arguably the most important part of your email because it’s what causes the reader to open the email or not. Open rates determine user interest. Because it’s so important, we’ve put together a few guidelines when creating your subject line: Length It’s generally accepted that shorter subject lines generate higher open rates vs. lower open... [Read more]
5 Ways to Optimize your Email Campaign Georgia Christian These days, all good email marketing solutions come ready equipped with a campaign builder that helps you put your email message together from start to finish. This of course takes much of the hard work out of the equation and is particularly useful if you are a ‘newbie’ and have never done anything like it before. However, while an email... [Read more]
ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their... [Read more]
Source: Pure360 By: Andy Thorpe Subject lines are what get you the opens. There is lots of advice about subject lines and it is the most popular bit of an email to test, this is so you get to find out what works for you. Here are some key takeaways for you to help your email marketing out… Length Most people say to keep it fairly short. Mainly to help with the many different interfaces... [Read more]
Source: SendLabs By Josh Nason In my “previous life”, I used to do traditional newspaper work, writing and editing stories and creating headlines. Headlines are obviously pretty important as they draw readers in to what the story is about. Within a few seconds, someone decides whether the content is worth their time and either dives in or passes. A great headline will resonate, a good headline... [Read more]
Source: Real Magnet You never get a second chance at a first impression, as the saying goes. The subject line of your email is your message’s first impression. When it works, it’s the start of a beautiful relationship, or at least a click-through. When it doesn’t, it chips away a little bit at the trust and engagement you’ve built with your subscriber over time. So getting the subject... [Read more]
Source:The Retail Email Blog By Chad White The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning: Sears, 9/21 — Instant Savings with Coupon Code SEPTSAVINGS There are three interesting things about this Sears email: (1) They include the discount code in both the preheader text and in the subject... [Read more]
Source: Email Marketing Reports by Mark Brownlow In the Brave New World of “best practices” email marketing, you eventually hit a wall. Try as you might, you can’t lift responses much further with the tools and resources at your disposal. You’re stuck. And yet a sizeable majority of your subscribers still aren’t opening, clicking, reading, downloading, buying etc. So what do you do? One... [Read more]
Source: Silverpop by Loren McDonald Email marketers spend plenty of time worrying about the quality and effectiveness of their subject lines (and they should), but I believe the “From” line is just as important, if at times even more so. The “From,” or sender name, is the inbox field that tells your recipient who sent the messages. Some marketers use a company name, others a brand,... [Read more]
Source: EmailInsider by Kara Trivunovic Over the course of the years, I have penned a lot of content about the email space, its application to integrated marketing communication strategies, interpretation and application of metrics… the list goes on. In doing so, I have received both positive and negative comments about the context or the stories shared. The feedback provided seems to... [Read more]
The question “How do I write effective subject lines?” with all its variants is the No1 FAQ in email marketing, despite the fact that subject lines are probably the most frequently A/B tested variables in email marketing. Most email marketers A/B split test subject lines on a regular basis so why hasn’t anyone come up with the answer yet? Give a man a fish and you feed him for... [Read more]
Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. You could call them the commandments of email marketing, or call them email marketing best practices; they are the things you should strive for. We came up with this list based on our 9 years of using email... [Read more]
As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand. Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices. It is safe to say that behavioral targeted messaging may... [Read more]
