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Posts tagged with: Testing

Using Social Media to Beef Up Your Email Marketing Campaign by James Trumbly @econnectemail

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those...
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The 5 Commandments of Responsive Email Design By @jvanrijn

The 5 Commandments of Responsive Email Design Every business struggles to persuade people to open emails. It might seem frustrating; If those subscribers would only read your emails, they would find all manner of goodies for their delight and delectation....
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How Transactional Emails Work and How to Use Them Effectively by Matt Zajechowski @MattZajechowski

How Transactional Emails Work and How to Use Them Effectively As an internet business owner or marketer, you need to be aware of what transactional emails are and how they can impact your promotion efforts in a major way. In...
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How to Get Actionable Intelligence from Your Email Campaigns by Michael Truby @youtrubes

How to Get Actionable Intelligence from Your Email Campaigns There’s no point sending out email campaigns, no matter how brilliant, unless you know exactly how they’ve performed. There are various ways of tracking performance, depending on the type of campaign,...
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Focusing on Mobile by Dan Lukens @AdmailEmail

Focusing on Mobile Statistics show that in only a few years, more people will open email on mobile devices than desktop or laptop computers. According to most reports, 42% of email is currently read on a mobile device. Mobile email...
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Business 2 Community – 5 Reasons to Test Your Marketing Email Timing

By: Business 2 Community Welcome to another edition of the “5 Reasons” blog series. This will be a weekly blog series, with a fresh post every Monday. Last week’s topic was “Five Reasons Your Employees are Leaving”. This Week’s Topic...
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Email Vendor Selection – Choosing a behavioural email provider: 7 critical questions you didn’t think about.

By: Email Vendor Selection In the last article was all about Choosing the right behavioural email service for your business when planning to invest in behavioural email. This time we focus on questions to ask a potential supplier. You want to ensure...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Email Standards Project – Microsoft to ignore web standards in Outlook 2010 – enough is enough

By: Email Standards Project As most of you know, our motivation for starting the Email Standards Project two years ago came from the release of Outlook 2007. Specifically, because of Microsoft’s decision to avoid using a browser to render HTML...
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Marketing Land – Mythbusting: Video In Email

By: Marketing Land As a Creative Director, my workday often revolves around crafting and optimizing email communications for big brands. So, I’m always intrigued when new technologies come along that allow me to put another tool in my kit. One...
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Whitepaper – Almost Everything You Wanted to Know About Email Marketing by @Silverpop

Whitepaper – Almost Everything You Wanted to Know About Email Marketing by Silverpop What you are going to learn: Silverpop’s whitepaper is a comprehensive guide to help you take your email program to the next level. The author, Loren McDonald ...
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Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! by Marco Marini @clickmail

Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an...
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Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays...
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Business 2 Community – Offering Some Eye Candy in Your Email Marketing

By: Business 2 Community Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must...
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The Magill Report – Five Email Testing Pitfalls to Avoid

By: Magill Report With the holidays fast approaching, many email marketers are gearing up for the busiest time of year. Even though time and budget may be tight, email testing needs to be a part of your email marketing plans....
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Litmus – iPhone 5 (now available for testing) & Its Impact on Email Design

By: Litmus There has been a steady increase in mobile opens — 123% in 18 months — and the majority of these opens are being made on iOS (80.34%) and Android (18.93%) devices. Even taking image blocking into account, it’s undeniable that...
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Return Path – Enhancing Your Email Testing Program with Competitive Insights

By: Return Path Last week, I had the pleasure of participating in the DMA’s Post-Conference Email Marketing Certification course. My session was on email testing and one sections of the training focused on the   steps necessary for setting up of...
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MailerMailer – Ultimate Field Guide to Common Bugs in HTML Email

By: MailerMailer While testing HTML emails, I’ve come across a variety of bugs, quirks, and behaviors. Most of these can be fixed by adjusting your markup and styles— the main obstacle is figuring out what’s going on. If you’re really...
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Bronto – Essential Elements of a Successful Email Marketing Program

By: Bronto Do you know who this is? If not, it is Johnny Carson’s character Carnac the Magnificent. Carnac’s great talent, other than being hilarious, was that he knew the answer to the question inside of the envelope without ever...
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MediaPost – Be The Go-To Expert On Your Email Marketing Team

By: MediaPost In the ever-evolving world of email marketing “best practices,” mastering some niche know-how can significantly boost the value of your contribution to your email marketing team. Whether you’re the jack-of-all-trades in a barebones operation or a member of...
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