Search Results: 99
Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start any week so, we decided to repost it today just in case you missed it first time around — Jim As we all know, Sesame Street is celebrating 40 years of being a best friend... [Read more]
Going mobile? If not, you should be! According to CMO.com: 40% of iPhone/iTouch users access the internet more on their mobile than their desktop (Nielsen). In fact, U.S. mobile internet traffic across all handsets is now estimated between one third and one half that of wired internet traffic, making the mobile phone increasingly not the “third screen” but, increasingly, the first. A prime opportunity... [Read more]
We welcome our newest Ninja to The eMail Guide: ClickMail Marketing! The path of the Ninja The path from email marketing NewBee to Ninja is not an easy one but, despite the traditional nature of the Ninja, it does not have to be a lonely one. Master email marketing Ninja’s such as ClickMail Marketing are here to help you eliminate your email marketing challenges and make you a Samurai of success. This... [Read more]
We feel the best way to raise the bar for email marketing done right, is to raise people’s awareness of best practices and bring them insight and experience from leaders in the email marketing industry. That’s just what you’ll find in our new WhitePaper library! Industry leading white papers from StrongMail, MailChimp, ClickMail, Blue Sky Factory and MarketingSherpa and more to come! The... [Read more]
Private equity firm, TA Associates, announced today they have signed an agreement for a majority investment of over 60 million Euros in eMail marketing firm, eCircle. For an industry which some pundits have pegged as dying, there sure seems to be a lot of investment being made into it these past few months. Here at The eMail Guide, we expect there will be a lot more investment and acquisition activity... [Read more]
We’re pleased to add yet another ace to our rotation of eMail marketing experts! Please welcome Scott Hardigree to The eMail Guide blog! Scott is a fastball pitcher who isn’t scared of throwing heat and brushing back batters with his opinions and insight. As CEO of Indiemark, a full-service email marketing agency, Scott brings more than 12 years of strategic, creative, and technical email marketing... [Read more]
To all the tweeps we’ve loved before…who’ve pinged and tweeted us before…etc…Another week of interacting with great people on Twitter! Each week we like to send some shoutouts to all our tweeple and thank them for just being them. @thinkgeek @SupportVR @EmailInstitute Read More →
So, you are just getting your feet wet in eMail marketing and you know what you want to say, right? However, how you say something (present it) is just as important as what you say. You need a snappy layout for your campaign but, you are not a graphic designer – what do you do? You come to us here at The eMail Guide and we find you solutions! A template is only half the battle You still need an... [Read more]
It’s official! The Google Nexus One smart phone is now on the market. It’s not big news to most because Google leaked it back in December when they distributed pre-market phones to employees and other “friends of Google”. You can get the specs on the phone (which uses the Android OS) here. Google is calling it a “super phone” rather than a “smart phone” but, analysts aren’t convinced... [Read more]
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
Canadian Prime Minister, Stephan Harper, plans to prorogue parliment (an extended break/suspension with no elections) so MPs won’t be distracted with governing the country while Canada’s Olympic hockey teams are kicking the snot out of the world. Micheal Geist posted last week about how this will kill a few important technology-related bills which were making their way through the process.... [Read more]
Here’s to ya eMail marketing! We’ve grown so much here at The eMail Guide the past year and seen so many great eMail marketers contribute via The eMail Guide to the community! Wait till you see what we have planned for 2010! You are helping to build the most dynamic and vibrant community for eMail marketers on the planet and we thank you for your support! We look forward to toasting you... [Read more]
Yesterday, we posted the top 10 eMail marketing posts from the year as chosen by you and WOW did we get a lot of people checking it out and tweeting about it! This kind of response really makes the effort worthwhile and we thank you for all your support over the past year! We also want to thank all the bloggers here and around the blogosphere and all the tweeple who have contributed posts or inspired... [Read more]
Courtesy of Steven Frank www.spamusement.com:Poorly-drawn cartoons inspired by actual spam subject lines! Read More →
The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty good job of it. We aren’t done by any means! We’ve got big plans. Great big world domination type plans! Our Chief eMail Officer, Jeff Ginsberg and I considered a number of... [Read more]
Forrester has released its Wave report for ESPs in Q4 2009 and of course it’s making for a great deal of buzz and twittering. I’ve included links to each of the ESPs in the report – those in bold are offering downloads of the Forrester report. Forresters reviewed 15 ESPs against 69 criteria and tagged Responsys and ExactTarget as leaders. Excerpt from the report: Forrester surveyed 218 clients... [Read more]
We’ve been getting a lot of interest from new contributors who want to blog for The eMail Guide over the past few months. This, of course, is a great indication that we are really making an impact on the eMail marketing community and engaging same and that’s great! We’re pleased to introduce our latest blogger: Andrew Kordek, Manager of Optimization, Groupon Andrew I. Kordek is the... [Read more]
As much as we in the eMail marketing biz all look forward to going home for the holidays, we still have to get there and getting there is not even half the fun any more. Fact is, you can be so stressed out by the time you arrive that you never get to really enjoy being home and darn it, you deserve to enjoy being home for the holidays. We know a lot of eMail marketing pros are traveling over the next... [Read more]
We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find their answers very insightful and helpful. So, enjoy 10 bloggers blogging! Happy Holidays! Jim Ducharme Editor, The eMail Guide Dylan Boyd – www.eROI.com Biggest mistake... [Read more]
Back in November @CKsays from NYC tweeted a question to us asking if we knew of any ESPs offering iPhone apps for their platforms. In fact, we did and we posted that same day with 3 different options. This post drew a huge amount of traffic and we’ve been keeping our eyes and ears open for other possible iPhone solutions ever since. We’ve found three more great iPhone apps from 3 great... [Read more]
