Good marketing is about building good relationships and the most healthy relationships are based on trust. DJ Waldow leads the buzz today with a great post on trust in email marketing! DJ will be our guest on eMail Radio @ 1pm eastern, Tuesday! We’ll talk about trust and how email and social are complimentary rather than competitive. Tune us in! Enjoy the buzz! Email Marketing Is All About... [Read more]
You hear football coaches stress the fundamentals all the time. Odd how it seems it’s so easy to forget them! We lead today with a post from Rory Carlye on just that topic. Enjoy the buzz! List management and hygiene – email-marketing What ever happened to fundamentals? What happened to simple, quantified, targeted practices that produced results? Don’t get me wrong, I want to know my... [Read more]
Today we’re talking about letting your facebook fans do the legwork for you, testing for mobile visitors, prepping for the 2010 holiday season with a webinar, and much more! Enjoy the buzz! [Read more] Read More →
Have you had a “viral” marketing campaign experience? Gap did. How’s your log in form working? How about your other elements, have you tested them? Also, the time is now to start getting prepared for the 2010 holiday season, but have you signed up for Connections 2010 yet? And finally, check out what Miracle-Gro is doing to further personalize the experience for their subscribers. Enjoy... [Read more]
We’re trying some new things with the format for The Buzz today, we hope you like it! Today we’ve been seeing a lot of people talking about the changes yesterday to facebook’s custom page layout, email relevance, and monitoring customer satisfaction as a way to determine what people might be saying about you to their friends. Enjoy the buzz! [Read more] Read More →
Lots of things talked about in the world of email marketing today. Here’s what’s buzzing… Enjoy the buzz! [Read more] Read More →
Lots of talk today about Facebook’s new geolocation tools, and MediaPost describes it well, while Clickz talks about privacy concerns. Return Path shares a new YouTube channel directed at email marketing skeptics, Marketing Sherpa discusses reaching out as many ways as possible and Constant Contact warns of your ego overtaking your social networking. Enjoy the buzz! [Read more] Read More →
The buzz features some great posts today, including Scott Cohen’s latest email snob interview featuring Jordie van Rijn. Also, talk about subject lines and seasonal language, and your chance to vote on a SXSW panel suggestion to see email marketing and social media battle it out in the ring! Enjoy the buzz! Scott Writes Everything An Email Snob Interview with Jordie van Rijn Our intrepid interviewer,... [Read more]
Does anyone but spammers use noreply@ email addresses anymore? They do, and Cake Mail tells you why it’s bad. It’s also bad to email your facebook contacts, as Deliverability explains. Ever wonder why you see items priced with odd numbers, or ending in .99? What about discounts, like “up to 50% off”? There’s a psychology to it, according to Get Elastic. We all love getting... [Read more]
Been thinking a lot about the end of summer nearing and how we’ll soon be seeing pumpkins and snowmen and candy canes in the store aisles (sometimes all together!) very soon. It’s time to refresh and gear up after winding down from lazy summer days. Great post from The Blue Sky Factory on gearing up for the holidays, while AWeber talks of reengagement. AppStorm shares 20 great email marketing... [Read more]
It’s simple, things break! They break all by themselves for no reason which might be apparent to you or I. Assuming that your sub, unsub or preference forms will always work flawlessly is akin to playing Russian roulette with an Uzi. No where on this plane of reality is the uncertainty principle (or maybe I’m talking about chaos theory) more apparent than in online forms and code in general.... [Read more]
We often mention the same basics and more advanced tips here in the email marketing buzz and there’s a pretty good reason for that; they work and they are vital to your success and your customer’s happiness. Let’s call them the aerodynamics of email marketing and I don’t mind repeating them because you need wings to fly. Dot Digital Blog 7 email marketing components to... [Read more]
Weeks ago we broke the story that contrary to a post @ HubSpot, Ben & Jerry’s was not going to cease using email marketing. Our post got a lot of attention and it certainly made us feel good to correct a mistake which caused a lot uproar and a lot of politicking which was really unnecessary. Now, I swore to myself that I’d not have anything more to say on this, but Meghan Keane @... [Read more]
We lead today with another great post from the “Dean of eMail Marketing”, Mark Brownlow @ Email Marketing Reports. Mark is taking on the tiresome email is dead debate. In his first few words he sums up the whole silly back and forth on this issue very well and those few words would make the post worth reading, but as always with Mark, wait, there’s more! And as always with Mark,... [Read more]
Shameless plug time! Next Tuesday, August 10th, we’ll debut eMail Radio! It’s a weekly live call in show where you can participate via phone, Skype or even Twitter (#eMailRadio)! You can call in with your comments and questions or ask via Twitter. Our Skype connection will make it easy for people around the world to participate in the show free! eMail Radio will broadcast live every Tuesday... [Read more]
Update: The great thing about blogging is you can react pretty quickly when something important comes up and this is a case in point. My initial lead for today’s buzz was the release of Smith-Harmon’s wonderful Look Book, but now that has to take a back seat to the shocking news that Social Email Marketing is shutting down — at least temporarily. JP and his team @ Social Email Marketing... [Read more]
You are judged not just by the company you keep, but the company you are included with (that may be the same thing, but it sounded good in my head). With that in mind, we are very proud to have been included in Geno Prussakov’s list of ten email marketing experts to follow on Twitter! He’s picked the right people, even if we do say so ourselves! It’s also cool to see other... [Read more]
A tip of the hat today to our friends @ ClickZ! You’ve seen us feature them here in the buzz often and today they launched their new site! They’ve also done a nice job with adding more interactivity to the site. Get the skinny on the new Clickz website design here! On a completely different note, we continue to see more and more bloggers and ESPs sign up for EMAPP to take a stand against... [Read more]
I don’t think it’s any secret that we are big fans of Anne Holland’s Which Test Won. Today she has a subject line test up. Multiple subjects vs. one subject — which one won? Make your pick and find out for yourself. I love these, reminds me of the old Cosmo self tests that I used to fill out in the dentist office. Enjoy the buzz! Which Test Won Email newsletter subject line... [Read more]
The email marketing buzz starts off with a post from Econsultancy relating to a conundrum which has fascinated me for some time. I often call it the “Utopian myth” — the idea that everything on the web should be free and commercialization is wrong. It’s an odd POV from web denizens considering that every other media on the planet generates revenue via some kind of advertising. Even... [Read more]
The email marketing buzz leads off today with a post from Chris Donald @ The Inbox Group blog about what he learned from a week @ Boston Red Sox fantasy camp and specifically from Red Sox great, Luis Tiant. Chris relates a very funny story from Luis about how communication can go wrong and the consequences which result. In order to communicate effectively, you need to know who your audience is. To... [Read more]
We lead today with what could be a cold splash of water in some email marketer’s faces. The Consumerist asked their “hive mind” if they felt they were suddenly getting deluged by email marketing campaigns. Well are you? Check out this comment which seems to sum up the general perception of the respondents: “Dear retailers: If I only get an occasional e-mail (at most 1 per... [Read more]
Images do indeed paint a thousand words and add a snap to your posts. However, too many bloggers go by the rule that it is much easier to ask forgiveness than to ask permission when it comes to borrowing content such as images. Sure, caring is sharing, but do it right! Ask first, get permission and then make sure you credit the original source and link back! As well, read the great post we have in... [Read more]
Stephanie Miller is one smart cookie! I can’t actually recall ever having “readers remorse” after checking out one of her posts. She leads the email marketing buzz today with her post @ Clickz about what she terms “the ultra managed inbox” – once again she nails it. With the changes being made by such services as Hotmail, you really are not likely to get a second... [Read more]
Today’s email marketing buzz leads off with a cornucopia of insight from email marketing industry insiders on Ben & Jerry’s recent announcement in the U.K. regarding their email marketing plans. The amazing DJ Waldow of Blue Sky Factory, has polled some of the best minds in the email biz to offer some wisdom on the issue. I’m pretty sure this (hopefully) will be the last word... [Read more]
