Email marketing is the thread of social CRM

Guest post by Ryan Deutsch, VP Emerging Channels, ThreadMarketing, a StrongMail Company These are exciting times in interactive marketing and in particular; for email marketers.  From the social web to group buying (Groupon) to flash sales (Hautelook and Rue LA LA) online businesses are engaging the consumer in new and compelling ways.  In response to these and other trends, StrongMail has announced... [Read more]

StrongMail acquires Conversa Marketing and Magnetik — forms new social CRM agency: ThreadMarketing

Redwood City, Calif., July 28, 2010 – StrongMail today announced that it has acquired Conversa Marketing and Magnetik, two New York-based interactive marketing agencies with services ranging from email and social media marketing to web design and customer relationship management. The firms will be combined with StrongMail’s existing strategic services team to form a new email and Social... [Read more]