Recency frequency rules: the throttle back option?

Jordan Lane blogged Wednesday about an interesting Zappos marketing eMail he got recently regarding their holiday plans. The eMail informed subscribers that they would be seeing an increase in mailings and even named the dates when they could expect to see them. Seems like a very considerate thing for them to do and of course, Zappos get’s to remind their subscription base once again to keep them... [Read more]