Search Results: 110
I’d like to ask you one question: how you are going to make your next test as remarkable as it can be? This is the opposite of boring When you are designing email marketing optimization, normally your goals are the best starting point: conversion or customer value. That might be translated into things more measurable like opens, clicks, sales, ROI, etc. The percentage of increase in the results... [Read more]
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
OK its fair for you to be asking yourself what the heck I’m going on about since Santa doesn’t do email marketing. Indeed, but considering I wrote 10 things Sesame Street can teach us about email marketing and 5 things The Flintstones can teach us about email & social marketing, well, what do you expect? Here’s some wisdom for email marketers from the jolly old elf himself! 7 things... [Read more]
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com or post a comment and we’ll be happy to respond! So, what are we waiting for? Let’s get started! Using Outlook for email marketing Email marketing... [Read more]
5 steps to succeed in email marketing without really trying I recently got to see the play “How to Succeed in Business without Really Trying.” The play is set back in 1962 and seems to have held true to so many business stereotypes even today. The plot follows a young window washer’s rise up the corporate ladder to become Vice President with the help of his trusty guide book outlining the steps... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
The money is in the list. Whether your list is a list of RSS subscribers or email newsletter subscribers it pays to have an audience of readers eager to eat up the great content you produce. The following tips are targeted towards email marketers, but are also useful for any bloggers who are looking to significantly grow their subscriber base. 1. Produce a video telling people to subscribe This... [Read more]
When it comes to social media marketing, there are just as many ‘do nots’ as there are ‘dos’. The most effective social media marketing presences are not always those that spend the most time on their social media campaigns, but those that spend the smartest time on their marketing efforts. There are not that many rules to follow when it comes to social media. Yes, there are... [Read more]
If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is assess your customer’s behavior.... [Read more]
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]
I know that lots of email marketers use autroresponders. I’m not going to sell you on the value of using an email marketing autoresponder, because I think that’s already clear. Using one effectively is what I’d like to talk about. I see it happening in two different ways. I either get great emails prior to a purchase, then they stop. Or I get some “how to”, or up-sell emails after I’ve... [Read more]
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]
Anyone who knows me knows I love triggered emails. Why? Simply because they are extremely effective and when done right customers love them too. It seems, however, that there are some simple keys to success are often overlooked: Just do it already: Home Depot recently revamped their website and introduced triggered personalized email communications, including an abandon cart email. Kudos to them.... [Read more]
Social media monitoring: Here’s how to eliminate your fear factors by J-P De Clerck @conversionation
The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices... [Read more]
By: Benchmark Email Blog contests are a good way to incorporate readers and direct traffic to your page. Once you have stimulated some interest in the contest, it is important to remember that the actual contest cannot be the only means of promoting your content. A blog contest should instead be the beginning of a relationship with new readers or about maintaining the interest of current ones. There... [Read more]
When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among these seasoned professionals is that it is essential to reach out and use the many human resources that are readily available to assist in your growth. Question and get to know some mentors, follow recommendations and guidelines,... [Read more]
What do email marketing and romance have in common? Plenty, in my opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there will be a second. Except, if you’re running an email campaign, you could possibly be on your last date every single time, because, let’s be honest, it’s not that hard to click “unsubscribe.” So... [Read more]
Here at GetResponse Email Marketing we have been busy yet again collecting that important data to help you improve your email marketing! The battle between HTML and plain text messages continues, but is it waning? And in whose favor? It’s true that HTML messages are much more eye-catching with professionally designed templates and gorgeous graphics and photos. And you can get more and better statistics... [Read more]
Jason VandeBoom, founder of ActiveCampaign, posted an amazing 128 effective ways to optimize your email marketing campaign. We were impressed and asked Jason if he might want to pick the top 50 tips from that post for us to share. So, here they are! Thanks Jason! Starting out in email marketing can be a huge task, especially for those without much experience in traditional marketing techniques. A... [Read more]
By: Email Yogi Here are a 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email, mobile, and social as your digital interactive channels. 1 – I will redo my Welcome messaging - by creating a compelling must have message that engages the consumer from day one. I will make sure that this message is updated regularly and will include... [Read more]
