Search Results: 110
Source: Directmag By Contel Bradford Your welcome email is one of the most important messages you will send. It is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamic welcome... [Read more]
Source: Litmus By Justine I recently returned from MediaPost’s Email Insider Summit, where I had the pleasure of joining Dylan Boyd, Chris Studabaker and Len Shneyder on a panel titled “Why You Need to Be Concerned About Mobile – And What You Can Do.” We had a great discussion regarding the current and future state of marketing to consumers on mobile devices. Here were some of the highlights... [Read more]
Source: Email Marketing Reports By Mark Brownlow Testing is like exercise. Everyone agrees it’s a jolly good thing to do. Most people never get round to it. But those that do are immensely grateful they did. So how do you overcome the barriers and inhibitions to testing? What should you test? What traps should you avoid? And what benefits can you expect to get? All questions I’m uniquely unqualified... [Read more]
Source: Smart Inights By Dave Chaffey A case study of a Virgin Atlantic campaign showing the factors that matter When marketers discuss email marketing we naturally tend to talk a lot about the creative and certainly it’s a great way to learn – I love the inspiring examples at the Retail Email Blog and the Campaign Monitor Gallery. But is it the creative or copy that matters most? Other factors... [Read more]
If you’re just tuning into this series, Part 1 explored the difference between broadcast and triggered-email, explained the role of trigger-based email, and defined the fundamental characteristics that make it so powerful. Part 2 took a deep dive into the first two of four must-have triggered-email campaigns no email marketing program should be without: welcome and re-marketing campaigns. Here... [Read more]
Source: The Email Wars By Dylan T. Boyd After working in email marketing for 13 plus years I have over time developed some things that I feel strongly about. Love to hear if you agree or disagree with me on them. These are just a few of the top things that I believe in. There are a host of others I could list, but we should save those for another time. Now I am not going to back these with scientific... [Read more]
Source: Email Transmit By Adam Holden-Bache How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign. But every so often B2B email marketers should take a step back, review their campaigns and see where they can breathe new life into their email newsletters and other... [Read more]
Lead generation, enriching customer and email subscriber lists and databases, recruiting new subscribers to newsletters: they are all tasks that traditionally belong to the email marketers and database marketer’s terrain. Theoretically, the marketing department is responsible for growing the email lists, acquiring more data about recipients with follow-up actions, generating and nurturing leads... [Read more]
Source: Copyblogger By Robert Bruce There’s been a fevered interest in the art of storytelling among the marketing crowd recently. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting,... [Read more]
Source: Content Marketing Institute By Joe Pulizzi At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted to share revised commandments with you. I trust they will serve you well. That the content is more ... [Read more]
John Caldwell of Red Pill Email presents the Ten Commandments of email marketing! 1. Permission is sacred Email is permission-based. You cannot legitimately buy or sell someone else’s permission, it comes directly from the recipient. Permission may be revoked by the recipient at any time for any reason. 2. Respect the recipient Each email address represents a person so treat it accordingly. ... [Read more]
Source: Copy Blogger By The Blog Tyrant Email subscribers are the lifeblood of the online business. We all know we need them, and we all have specific ideas about how to capture them. Ethical bribes, free eBooks, special reports, pop-up forms, Internet radio shows. But if you want to have a truly fantastic conversion rate, you need to look deeper at the mind of the email subscriber. You need to... [Read more]
If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free webinars instead of their product to get a lead in the door. Then they can try to convert them at a later date. Here are 10 things you’ll need to remember when you do your first or next... [Read more]
A new Ninja in the hive! Topica Email Marketing! The eMail Guide hive of Ninjas is buzzing with news that yet another email marketing Ninja has joined our ranks! Please welcome Topica Email Marketing! It’s great to be able to welcome yet another email marketing Ninja to The eMail Guide! Make sure you check out Topica’s brand new Ninja listing! Topica is well known as a great email marketing... [Read more]
The email marketing solution for small to medium size business! We get a lot of referrals at Topica because our current clients love the personal service they get from our dedicated account managers! For more than a decade, Topica has been helping thousands of satisfied customers use email marketing to grow and improve their businesses – with no software required. Our pay-as-you-go online application... [Read more]
Tuesday November 23rd @ 1PM ET Tamara Gielen: Marketing to an international community Tamara Gielen of “Be Relevant” and the Email Marketers club, joins us to talk about marketing to the international community. A message that works in one market may backfire in another. We’ll talk about how to avoid that kind of disaster. Talking points: - How important is knowing local culture... [Read more]
Source: Pure360 By: Andy Thorpe Subject lines are what get you the opens. There is lots of advice about subject lines and it is the most popular bit of an email to test, this is so you get to find out what works for you. Here are some key takeaways for you to help your email marketing out… Length Most people say to keep it fairly short. Mainly to help with the many different interfaces... [Read more]
Source: Email Institute Email Institute’ newsletter has several examples of email marketing welcome campaigns. Well worth checking out for some inspiration! They’ve also included a case study and an invitation to a webinar on the subject… Welcome emails are your first and best opportunity to connect with customers. By setting the right tone from the start, you can lay the groundwork... [Read more]
Source: The Inbox Group by Scott Cohen I like to say that one of the reasons why I enjoy email marketing so much is because every little thing is testable. I also enjoy the focus on data and how well data can be leveraged through email. Today, though, I’m not going to give into tactics about testing or utilizing data. I’m going to go back to fundamentals a bit–specifically, the email marketer’s... [Read more]
Source: ConstantContact by Martin Lieberman I know it’s hard to believe, but Thanksgiving is already just about a week away. (Seriously, where did this year go??) Among other things, this means we’re about to enter the homestretch of the year, and for many readers out there, things are about to get even busier (as if that’s possible). I’m going to take a wild guess and say these next... [Read more]
