Search Results: 15
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
A preference center is the hub of subscriber personalization and an important means to improve your deliverability and ROI. Each customer or prospect sets up his or her preferred email address, frequency, content type, and mode of delivery in the preference center. It is the place where users can opt-in, opt-out, opt-down, or take a break from emails. A preference center is the best learning tool... [Read more]
To stick with the “10″ theme for VR’s 10th birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT! Subject Line: Send 10% of your mailing list one subject line, and another 10% a different subject line. Then,... [Read more]
Source: Mass Transmit By: Adam Q. Holden-Bache At the close of the year we’re all inundated with all the Top 10 posts that recap the previous year. Many offer few surprises, but some rise to the top simply because they serve up the unexpected or capture your attention through humor or quality content. So here’s a Top 10 list of the most interesting “Top 10″ posts/articles that recap the... [Read more]
Sunday is the tenth of October, 2010 and that means it’s 10-10-10, a date which is very important to the superstitious and even more important to geeks and fans of Hitchhiker’s Guide to the Galaxy. Why so important to geeks and HGG fans? Well, 101010 is binary code for the number 42 and the number 42 is (according to HGG) is the answer to life the Universe and everything! I’m not... [Read more]
Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start any week so, we decided to repost it today just in case you missed it first time around — Jim As we all know, Sesame Street is celebrating 40 years of being a best friend... [Read more]
Father’s Day is this weekend and we couldn’t call ourselves a guide if we didn’t do some guiding when you most need it! Some of us actually love to shop for presents for special days such as this but, most of us would probably rather do a ride-along with a bomb disposal squad. Yes, the web has gone a long way in reducing present buying anxiety but, you still have to find that perfect... [Read more]
Martin Lieberman of ConstantContact is our man on the inside at MediaPost’s Email Insider Summit in Florida and he’s done an amazing job on boiling things down to ten handy, yummy takeaways! Day two of MediaPost’s Email Insider Summit was filled with more tips and pieces of advice than I have room to share here. One session was even called “45 Tips in 45 Minutes.” I tweeted many... [Read more]
Earlier this week we asked the question: “Does a bear email in the woods?” The answer (since the coming of Wi Fi at least) seems to be yes. The “Email Marketing Bear” has been seen rumaging around the twitterverse, offering email marketing tips and quips and appears to be gathering quite a following. Following a bear is bound to lead you to honey or a tasty pik-nik basket! You... [Read more]
We are all very excited about the coverage we have planned for this year’s MarketingSherpa eMail Summit! We think you’ll love what we have in store for you here at The eMail guide! We want to make sure you get as much out of the summit as possible so, here are some tips we think will help you do just that. We’re assuming you already have some loud Hawaiian shirts or moo-moos packed... [Read more]
After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things (in no particular order) you should be thinking about first as we get going with 2010. These are all “YES YES” points rather than a “NO NO” list. 1 – Review your data... [Read more]
The growth we’ve seen here at The eMail Guide this past year has been tremendous! We’ve worked very hard to build an engaged community of people who share a passion for eMail marketing and we think we’ve done a pretty good job of it. We aren’t done by any means! We’ve got big plans. Great big world domination type plans! Our Chief eMail Officer, Jeff Ginsberg and I considered a number of... [Read more]
I often wonder if perhaps eMail marketers are the worst Christmas shoppers on the planet. Why? Because, they are so busy letting everyone else know about great products and services that they forget to take care of themselves till the last minute. Hey, I could be wrong but, even if I am it’s still a great excuse to get my publisher to allow me to write up a top ten list of great gifts for eMail... [Read more]
Our friends at Blue Sky Factory have put together their top ten list of eMail marketing best practices and have been kind enough to allow us to carry the post. It’s a great post by Nikki Schiavone and we thank them for it! Btw, make sure you comment and say “hi mom!” because apparently Nikki is so excited about us carrying this, she is printing out ten copies for her mother (Dr.... [Read more]
At this point, you have identified that you need an Email Service Provider – congratulations, that is actually a significant step towards a professional and well designed marketing campaign. Your competition may not have reached this conclusion yet, and when they do they may not know what to look for. I am more than happy to draw upon my decade of industry experience in permission email marketing... [Read more]
