Search Results: 45
20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching and inspiring holiday subject lines that have been delivered to my inbox. I hope this will spark your own holiday email marketing and subject line writing. 20 holiday subject lines that stand out in... [Read more]
VerticalResponse is always being asked for examples of great email marketing subject lines, so I thought I’d offer some really great and proven-to-work subject lines that you can test out for your email marketing campaigns. First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very... [Read more]
By: VerticalResponse Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I wanted a pair of boots to wear for a specific occasion and found that Dillard’s had them (or said they did!). I placed my order, never got a shipment email, and a week... [Read more]
By: VerticalResponse This time of year, one of the best ways to drum up awareness – and keep those registers ringing – is to get into a holiday gift guide. Y’know, those handy “cheat sheets” featured in magazines, newspapers, TV news programs and online media outlets, full of cool ideas for everyone from your wanderlust cousin to your kid’s science teacher. The challenge: You’ll be... [Read more]
By: VerticalResponse When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes, weddings and more. He had the first edition from 1922, and a lot has changed since then…a biggie being the internet, and how it has transformed our lives at work and... [Read more]
By: VerticalResponse An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email marketing related, the answer is: it depends. Sure, you know not to use pharmaceuticals like Cialis or Viagra in your subject line or email, but what about the word Free? Before... [Read more]
By: VerticalResponse August has arrived, and with it the beginning of another Back-to-School season. According to the National Retail Federation 2011 Consumer Intentions and Actions Back to School Survey, the average American family will spend $603.63 on clothes, shoes, supplies and electronics, compared to $606.40 last year. Total spending on grades K-12 is expected to reach $22.8 billion. Regardless... [Read more]
By: VerticalResponse I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary approaching, I thought I would evolve the dating analogy to how email is like a marriage. 1. A good marriage takes dedication, work and effort. You can’t take your... [Read more]
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure you take the time to think about what’s going to... [Read more]
If you’ve got customers that have never left you for another competitor, good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. The first thing you need to do is assess your customer’s behavior.... [Read more]
By: VerticalResponse Summer’s here, and the living’s easy! Well, that last part might not necessarily be true, but you can save time on your email marketing this summer by taking tips from these seasonally inspired subject lines. Now queue up your emails and go have some fun in the sun! 4th of July & Summer Subject Lines that Make a Splash: New red, white & blue for you! (Chasing... [Read more]
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We have it so that we can interact with our customers and have other customers chime in on everything from email marketing, to how to market their businesses better. We use Ning... [Read more]
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for your own event? It’s all about repetition and constantly being in the face of who you want at your event. First you want to define how many people you want at your... [Read more]
By: VerticalResponse Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in opportunity for you to build better customer relationships with email marketing. If you’re not sure where to start with your birthday and anniversary loyalty... [Read more]
By: VerticalResponse You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That’s natural, email response happens so fast that’s why we love it! But there are ways you can extend the life of your email campaign so that work you put into it gets... [Read more]
To stick with the “10″ theme for VR’s 10th birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT! Subject Line: Send 10% of your mailing list one subject line, and another 10% a different subject line. Then,... [Read more]
When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had any examples of B2B subject lines that work. With a business-to-business offering, you might be trying with your copy writing to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to... [Read more]
Not long ago we featured a post about offering 15 innovative ways to build your email marketing list. Here’s five more quick ideas from Janine Popick of VerticalResponse! It can be hard to come up with fresh ideas on new ways to build your email marketing list each month, so here are 5 innovative ideas you can put to work for your business. 1. Sandwich Board - If you’ve got a retail... [Read more]
Source: VerticalResponse So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email... [Read more]
Source: VerticalResponse Take the Email Template Design Challenge and see if you have what it takes to be the next Hot Email Template Designer! Pull out all the stops because we have hot prizes up for grabs! First place: $2,500 Apple gift card Second place: $1,000 Apple gift card Third place: $500 Apple gift card Design an awesome email template (See full guidelines below) Package it up in a .zip... [Read more]
