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Posts tagged with: VerticalResponse

20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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VerticalResponse – What Makes Customers Tick

  • What Makes Customers Tick
By: VerticalResponse At VerticalResponse, we don’t get a lot of face-to-face time with our small business and non-profit customers. I hate that. Since we’re an online marketing solution, we really only get ear-to-ear or chat-to-chat (online) with them, not in person....
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VerticalResponse – Nailed Your Copy? Think Again.

  • Nailed Your Copy? Think Again.
By: VerticalResponse My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
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VerticalResponse – Small Email Marketing Changes = Big Results

  • Small Email Marketing Changes = Big Results
By: VerticalResponse As small business entrepreneurs, we often find ourselves crunched for time and resources on a daily basis. Getting our bi-weekly email newsletter out the door can be challenging enough, let alone having time to test, optimize and segment it....
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VerticalResponse – Oops! What to Do When Email Mistakes Happen

  • Oops! What to Do When Email Mistakes Happen
By: VerticalResponse Everyone makes mistakes every now and then. When it comes to email marketing everyone’s done it, even the big guys make a gaffe sometimes. When this happens, the important thing is to take a breath and not panic....
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VerticalResponse – 5 Golden Rules to Creating a Significant Email Newsletter

By: VerticalResponse Do you remember the theme song to The Golden Girls? Don’t hold back now, sing it with me: “Thank you for being a friend. Traveled down the road and back again. Your heart is true, you’re a pal and...
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VerticalResponse – Thinking about Launching an Online Contest? Read This First

  • VerticalResponse - Thinking about Launching an Online Contest? Read This First
By: VerticalResponse It used to be that you literally had to throw your name into a hat for a chance to win something. Now that online promotions are the norm, you have more tools than ever to create a cool,...
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VerticalResponse – Give Your Dashboard a Makeover: 8 Email Metrics That Count

By: VerticalResponse “Whoa.” That immortal phrase will forever be associated with Keanu Reeves’ “acting” prowess as Neo saw what the Matrix was for the first time. It was also about the same reaction I had when I was first introduced...
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VerticalResponse – How to Put the Action in Your Transactional Emails

  • VerticalResponse - How to Put the Action in Your Transactional Emails
By: VerticalResponse Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them for what they...
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5 Tips for Winning Back Customers by Janine Popick @janinepopick

  • 5 Tips for Winning Back Customers
Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. This article focuses on 5 tips for winning back customers: call back campaigns, surveys,...
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VerticalResponse – It’s Not You, It’s Outlook – The Complete Guide for Email Marketers

  • VerticalResponse - It's Not You, It's Outlook - The Complete Guide for Email Marketers
By: VerticalResponse Let’s talk about Outlook. Microsoft’s venerable email client has a pretty steady grip on the email inboxes of Americans, probably due in no small part to Microsoft’s prevalence in the enterprise sector (and, being bundled with MS Office)....
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Top 50 retail email marketing subject lines by Janine Popick @janinepopick

We're always being asked for examples of great subject lines, so this post offers some really great and proven-to-work subject lines that you can test out for your email marketing campaigns....
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VerticalResponse – Setting Expectations with Your Customers this Holiday Season

  • VerticalResponse - Setting Expectations with Your Customers this Holiday Season
By: VerticalResponse Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I...
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VerticalResponse – Getting Your Business Into a Holiday Gift Guide: What You Need to Know

  • VerticalResponse - Getting Your Business Into a Holiday Gift Guide: What You Need to Know
By: VerticalResponse This time of year, one of the best ways to drum up awareness – and keep those registers ringing – is to get into a holiday gift guide. Y’know, those handy “cheat sheets” featured in magazines, newspapers, TV...
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VerticalResponse – Email Etiquette Dos and Don’ts

  • VerticalResponse - Email Etiquette Dos and Don'ts
By: VerticalResponse When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes, weddings and more. He had the first...
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VerticalResponse – 11 Spam Words to Avoid in Your Subject Line

By: VerticalResponse An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email marketing related,...
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VerticalResponse – Hit the Books with Great Back-to-School Subject Lines

By: VerticalResponse August has arrived, and with it the beginning of another Back-to-School season. According to the National Retail Federation 2011 Consumer Intentions and Actions Back to School Survey, the average American family will spend $603.63 on clothes, shoes, supplies...
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VerticalResponse – 5 Ways Your Email Marketing is Like a Marriage

By: VerticalResponse I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary approaching, I thought...
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10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a...
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VerticalResponse – 21 Summer Subject Lines that Make a Splash

By: VerticalResponse Summer’s here, and the living’s easy! Well, that last part might not necessarily be true, but you can save time on your email marketing this summer by taking tips from these seasonally inspired subject lines. Now queue up...
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