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To stick with the “10″ theme for VR’s 10th birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT! Subject Line: Send 10% of your mailing list one subject line, and another 10% a different subject line. Then,... [Read more]
When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had any examples of B2B subject lines that work. With a business-to-business offering, you might be trying with your copy writing to get your customers to sign up for a free trial, get them to an event, a webinar or give them information on how to... [Read more]
Not long ago we featured a post about offering 15 innovative ways to build your email marketing list. Here’s five more quick ideas from Janine Popick of VerticalResponse! It can be hard to come up with fresh ideas on new ways to build your email marketing list each month, so here are 5 innovative ideas you can put to work for your business. 1. Sandwich Board - If you’ve got a retail... [Read more]
Source: VerticalResponse So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email... [Read more]
Source: VerticalResponse Take the Email Template Design Challenge and see if you have what it takes to be the next Hot Email Template Designer! Pull out all the stops because we have hot prizes up for grabs! First place: $2,500 Apple gift card Second place: $1,000 Apple gift card Third place: $500 Apple gift card Design an awesome email template (See full guidelines below) Package it up in a .zip... [Read more]
If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free webinars instead of their product to get a lead in the door. Then they can try to convert them at a later date. Here are 10 things you’ll need to remember when you do your first or next... [Read more]
Source: VerticalResponse If you use Twitter, you have probably noticed those # signs, and you might be wondering what they are. They’re known as Hashtags. These are a user-generated device that organize tweets by a topic, theme, keyword, brand name and more. This tweet includes two Hashtags that pertain to the topic of the tweet; “emailtip” and “SmB”, which is a... [Read more]
Twitter is a powerful business tool. I think that even though you constantly hear about using Twitter for your business, you may not hear enough about why it is a great business tool. If you are worried about using social media, read here how you can conquer your social media fear factors! If you haven’t joined Twitter, or if you have an account and don’t know what to do with it, here are my... [Read more]
Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We just had this conversation at VerticalResponse. We decided we wanted to market our newsletter a bit more and give it it’s own identity. It’s a great idea now that we’ve got... [Read more]
Source: VerticalResponse by Janine Popick In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email marketing company VerticalResponse almost 10 years ago and achievements like this make all the hard work worth it. This award is pretty special... [Read more]
Editor’s note: For a complete glossary of email marketing terms, check this out! As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean. Don’t be offended if you know some of these, I’m trying to cover a lot of bases here. Here... [Read more]
We’ve talked about the 8 places to find advocates for your business, and that’s really important. We found that a HUGE number of our customers come to us through word of mouth referrals and I’m sure you’re getting a bunch too. So once we do find these people how do we get them talking more about us? We’ve concocted a nice list of 5 things to do now to help those advocates... [Read more]
Most businesses have customers who love them and who love to talk about them. You’ve probably spent a lot of time and energy building up your business, so now it’s time to locate those people who love to shout from the mountain tops how great they think you are. Why? Well eventually you’ll want to reach out to these very special people, thank them and treat them extra special. The... [Read more]
If you’ve got a regular email marketing newsletter that you email to your customers, chances are you might be trying to sell something. That’s OK, but placing content around your offering could be the best thing to help you sell your products or services in your newsletter. People like to read “news” in newsletters. A newsletter implies that you’ve got something to say, more than just selling.... [Read more]
We’ve been having some really good luck in our marketing campaigns at VerticalResponse when we feature a customer. It’s always great to have customer testimonials, since the best way to sell your product or service is to have your customers do it for you. Here are 5 ways you can use customer testimonials to grow your business. 1. Facebook page – If you market to consumers, every... [Read more]
APIs are powerful tools for developers to enhance projects and save a lot of time on product development. So, it’s no surprise that there’s a buzz in the air today with the announcement that VerticalResponse has officially launched their developer network @ http://developers.verticalresponse.com/ You can find more documentation on their API’s here: http://developers.verticalresponse.com/api/ Here’s... [Read more]
Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. You could call them the commandments of email marketing, or call them email marketing best practices; they are the things you should strive for. We came up with this list based on our 9 years of using email... [Read more]
Email marketing in B2B is tricky. Vertical Respsonse CEO, Janine Popick, takes a look at ways you can make that connection without using a hard sell. If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the approved budgets to buy, you could be... [Read more]
Case Study: ValuePetSupplies increases revenue ten-fold with eMail marketing to customers At VerticalResponse we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what they’re getting out of it. So we’ve started to talk to our customers to find out and... [Read more]
Small business customers can increase email lifespan through Twitter and Facebook sharing from within the VerticalResponse application SAN FRANCISCO, Jan. 12 — VerticalResponse, Inc., www.verticalresponse.com today announced new social media sharing functionality within the VerticalResponse application which enables small business customers to easily share their email marketing content with... [Read more]
