Search Results: 43
eMailRadio presents The ‘There’s a Video in my eMail’ Show Live at 1PM EDT on Tuesday, June 7 Please join us on Tuesday June 7th at 1PM for eMailRadio as Jeff Ginsberg hosts our guests Conor McCluskey and Rory Carlyle of BombBomb to discuss the latest trends in video email technology. The “There’s a Video in my eMail” Show will explore why video eMail wasn’t so popular until... [Read more]
By: Constant Contact Last week I presented six great reasons to use video in your email marketing and social media efforts. After reading that blog post, you may have asked, Is my business or organization the type that should use video? The simple answer is: Yes. Video works well for every type and size of organization — from single proprietorships to large companies, nonprofits, agencies, and... [Read more]
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1 billion video emails by email marketing firm GetResponse, results revealed that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates... [Read more]
By: Inboxgroup There has been a lot of talk lately (again) about the benefits and drawbacks of using video in email marketing. While there is no debate about the power of video as a media channel of its own, there is significant debate over whether or not video can viably be integrated with email marketing. I’ve been curious about video in email myself, so I decided to go to the source to get some... [Read more]
By: Clickz There’s been a lot of buzz lately about video in e-mail. The Email Experience Council (EEC) hosted a Webinar on the topic last week, and many in the industry are proclaiming 2009 the year of video in e-mail. As a result, I have clients clamoring to include video in their e-mail messages. It’s an exciting new way to use e-mail, but as with any technology you shouldn’t use... [Read more]
By: James Martell As our technology has evolved, so have marketing techniques. As a result, now more than ever it is really difficult to reach out to new customers. The modern consumer is not only bombarded with ads on TV and the Internet, but they also have to worry about scams. The advent of the Internet has been both a curse and a blessing. Hackers and spammers are around every corner it seems,... [Read more]
By: Marketing Vox Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. Streaming online video is among the most promising pupils of the interactive industry: it provides audiosensory stimulation while demanding a minimum from users, and opportunities for advertising... [Read more]
By: Clickz If you have been in this industry a short time, you’ve probably seen a lot of highly hyped technologies crash and burn in the marketplace. If you’ve been in this industry as long as I have, you’ve seen those same technologies crash and burn multiple times. Take Second Life, touted as the next greatest marketing vehicle. Over 10 years ago, I watched and participated in... [Read more]
By: CampaignMonitor Video support in email is quickly becoming the hottest topic in email marketing circles. Many years ago most desktop and web-based email clients actually supported video in email. As security tightened and spam became a bigger problem, the belt was tightened and video support became a thing of the past. With the proliferation of video on the web the past couple of years through... [Read more]
Looking to send video in your email? BombBomb is the video email marketing software and video email company that will provide you an email campaign like you have never seen before. Since 2007, our clients have watched their click-through rates increase by 200-300% and their conversion rates by 50%. Naturally our clients love what we have to offer! BombBomb’s video email platform is loaded... [Read more]
Source: MediaPost MediaPost’s Email Insider Summit wraps up Wednesday and if you couldn’t make it, they’ve posted the videos from the live stream of the event. You’ll want to check out the presentation by our very own Jeff Ginsberg! Don’t forget to grab the live podcast from MPEIS too! Read More →
DJ Waldow and Nikki Schiavone of Blue Sky Factory take over mic and camera from our intrepid reporter, Jeff Ginsberg @ MarketingSherpa’s 2010 Email Summit in Miami. If DJ and Nikki ever wanted to change careers (and they don’t cuz they love email) they could probably do pretty well co-hosting a morning radio show. At one point Nikki decides DJ isn’t doing the interview right and a short microphone... [Read more]
After so many years one would think the topic of email list buying (and selling) would be a settled Email Marketing Worst Practice; the worst of the worst practices. For most it is, but there are still a few out there that tie themselves in knots trying to challenge it. I’d said in Passing the True Beauty Email Test I’m at the point of metaphorically hoisting heads on stakes (editor’s... [Read more]
In the latest installment of our video coverage from the Canadian Marketing Associations National Convention, Chief eMail Officer, Jeff Ginsberg talks with Aldo Cundari about the state and the future of marketing. Watch more videos from the Canadian Marketing Association National Convention here. Aldo Cundari is Chairman and CEO of the Cundari Group Ltd. and Chair, National Advertising Benevolent... [Read more]
See all the CMA videos here! Terry O’Reilly is quite simply a legend in the marketing biz. He started out as a copywriter and later went on to co-found Pirate Radio & Television in 1990. Pirate is a leading creative audio production company with studios in Toronto and New York City. He’s a much sought after speaker and has probably a few hundred awards to his name for writing and directing.... [Read more]
In the third and final installment of Howie Mandel’s talk at the CMA National Convention, Next: 2010, Mandel maintains a consistent message. That message is that we all market ourselves and we all need to be aware of the flow and trust our instincts. Check out part 1 Check out part 2 With a frantic energy (at times threatening to launch himself out of his chair), Howie pretty much had the whole... [Read more]
In the first video of Howie Mandel speaking @ the CMA National Convention, we heard Howie describe how he’s managed to re-brand and market himself by going with the flow and keeping himself open to new possibilities. In part 2, Howie discusses making decisions and how to know you are making the right ones. According to Howie, he probably spends too much time on decisions and given enough time you... [Read more]
Rahaf Harfoush is an expert on technology’s impact on business, education, and government. In 2008, she was a part of the Obama campaign’s social media team. Recently, Harfoush is the Associate Director of the Global Cooperation Initiative at the World Economic Forum. Rahaf is a new media specialist and has worked with numerous corporations and projects. She worked on the booked Wikinomics:... [Read more]
Ken Wong is a faculty member and the Commerce ’77 Teaching Fellow in Marketing at Queen’s School of Business. He was inducted into the Canadian Marketing Hall of Legends in 2006 in the mentor category. Ken is a passionate speaker and doesn’t mince words. Most of us could only wish for a teacher such as him in our younger days. According to his bio at The Marketing Hall of Legends, it’s obvious... [Read more]
Yet another email marketing Ninja has joined the hive @ The eMail Guide! Welcome to the great team @ Net Atlantic Inc! A well armed email Ninja is a happy email marketing Ninja! Just recently Net Atlantic Inc made some big upgrades to their email service to integrate social and video marketing! The new social media feature allows email marketers to include a tweet that encapsulates their message... [Read more]
