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Posts tagged with: Wikus Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 2 by Wikus Engelbrecht @WKS_Engelbrecht

  • The Role of Email Marketing in the Multi-Channel Evolution - Part 2 by Wikus Engelbrecht @WKS_Engelbrecht
The Role of Email Marketing in the Multi-Channel Evolution – Part 2 In the first part of this four-article series we discussed the emerging prevalence of mobile and social media channels – alongside the ubiquity of email – their use...
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The Role of Email Marketing in the Multi-Channel Evolution – Part 1 by Wikus Engelbrecht @WKS_Engelbrecht

The Role of Email Marketing in the Multi-Channel Evolution – Part 1 Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more...
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What is Pinterest and How Does It Apply to Email Marketing by Wikus Engelbrecht @WKS_Engelbrecht

Learn what is Pinterst and how does it apply to email marketing. Much to everyone’s surprise, at the turn of 2012 the runaway-hit social networking site wasn’t Twitter, LinkedIn or Google+. It was in fact Pinterest, the latest social media...
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QR Codes Bring Email Marketing, Mobile Coupons to Life by Wikus Engelbrecht @WKS_Engelbrecht

QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and...
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Email Tips on How to Do Email Marketing Right by Wikus Engelbrecht @WKS_Engelbrecht

Ten Tips on How to Do Email Marketing Right Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, deciding how to approach and manage the process of email...
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Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out by Wikus Engelbrecht @WKS_Engelbrecht

Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out Google recently began letting worldwide members of its social network broadcast live ‘Hangouts’ sessions for anyone to watch – just like some performing artists and politicians have already been able...
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US Email Marketers to Adapt to New Californian Law by Wikus Engelbrecht @WKS_Engelbrecht

US Email Marketers to Adapt to New Californian Law In March of this year, the Californian court made a new ruling about email sender identification that now has marketers across the US scratching their heads on how to modify their...
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