14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

14 Email Marketing Mistakes

14 Email Marketing Mistakes

Nobody is perfect. In our personal and professional lives, we all make mistakes.
As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes.

View more presentations from DJ Waldow.

Mistake #1
Purchasing an email list

Mistake #2
Sending an old email list

Mistake #3
Waiting until the last minute to send your email

Mistake #4
Sending emails with inconsistent branding

Mistake #5
Sending ugly looking emails

Mistake #6
Assuming permission

Mistake #7
Dumping email addresses from business cards onto your list

Mistake #8
Employing a “batch & blast” or “spray & pray” Strategy

Mistake #9
Not understanding “why” you are doing email marketing

Mistake #10
Sending emails sporadically (no consistency)

Mistake #11
Sending emails with boring non-unique content

Mistake #12
Sending an email with ONE BIG IMAGE

Mistake #13
Only sending an HTML versions of your emails

Mistake #14
Forgetting to design for multiple email clients and devices

ffbar3

Meet the author:

DJ Waldow

DJ Waldow

DJ Waldow is the Director of Community at Blue Sky Factory, an ESP based in Baltimore. With over 4 years of experience in eMail marketing, DJ is active in the twittersphere (@djwaldow), on blogs (blog.blueskyfactory.com), and in the social media space. He's an administrator and regular contributor to the Email Marketers Club and other eMail-related social networks. DJ resides in Salt Lake City, Utah where he can be found thinking, eating, and breathing eMail.

Connect with me:

Share this page:

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

Connect with us:

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja.

Comments:

Share this page:

Share on linkedin
Share on facebook
Share on twitter
Share on email

SUBSCRIBE
and learn the secrets that
eMail Marketing Ninja’s need

 

Your privacy is our privilege!
We will never rent, sell or share your data. 

SUBSCRIBE and get the secrets 
that marketers need to BEE an
eMail Marketing Ninja + download our
“eMail Design Mockup Tool”

Email Design Tool Free Download

Get the Secrets +
Download the eMail Mockup tool!

Your privacy is our privilege!
We will never rent, sell or share your data. 

This website uses cookies to ensure you get the best experience on our website.