How many times have you read something about email marketing and wondered, “What exactly does that term mean?” Well, now when you have questions about the definitions that are routinely – or infrequently – used in our industry, you can stop scratching your head and go to The eMail Guide Glossary of 324 eMail Marketing Terms.
This comprehensive resource is a collection of terms that every email marketer should know. Newbees and Ninjas alike will enjoy this convenient link, an essential post to save in your favorites. We encourage you to check it frequently and send us comments you may have about new terms we might add, refined definitions, or any other feedback you’d like to share.
How we built our glossary:
Every now and then we’re inspired by a great idea. We’ve seen a lot of glossaries that exist in the marketplace, but hadn’t found one that captured all the marketing terms that we think you need to know. So we scoured through all the resources we could find and came up with our own version that shares what others have done and expands on them to give a more complete glossary.
The sources that inspired us include:
- Articles alley
- Benchmark email
- Blue Sky Factory
- Bureau of Consumer Protection Business Center
- Email Vendor Selection
- HubSpot Blog
- Industry Canada
- Mequoda Daily
- Rapid Business Intelligence Success
Looking for other great reference resources to help you with your words? Here are a few that we recommend: