 |
|
All contributions by clickmail
ClickMail Marketing
650-653-8055
ClickMail sells and customizes enterprise Email Service Provider (ESP) solutions. We deliver platform-specific technology expertise that makes enterprise ESPs perform at their peak. Our clients include e-commerce retailers, online gaming companies, large associations and consumer electronic companies that need advanced email technologies and strategies to drive relevance and ROI. ClickMail is a Platinum... [Read more]
Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an opportunity to re-engage people who were close to making a purchase but didn’t follow through. These people are akin to the ultimate... [Read more]
Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing ROI for each campaign, right? Wrong. The only names that matter are the quality ones because they are the ones who will respond, keeping both your email deliverability... [Read more]
Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own personal brands online, and expecting extremely relevant, meaningful marketing from the companies they hear from. As a Hubspot blog post said recently, “The next wave of inbound marketing genius is personalization.” Now it’s personal. Very. However,... [Read more]
Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if you don’t know what’s broke, you can’t fix it. That’s why metrics matter, and why it’s critical to make the most of metrics by knowing which metrics... [Read more]
Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much a matter of your recipient’s opinion as anything else. They could very well flag an email as spam that’s as legitimate as can be. That said, you have many factors under... [Read more]
Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for monitoring is email deliverability. Email deliverability matters because only the emails that actually make it to the inbox have any chance of getting... [Read more]
The Email Marketing Unsubscribe Experiment Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most of us practice, where you delete all the unwanted emails from your BlackBerry before you even get out of bed, saving you from dealing with them later when at your... [Read more]
Beware Offering the Exclusive Email Marketing Offer! Why do people sign up to receive emails from you? Because they will get something in return. It might be information via a newsletter, or advance notices of events. Most likely it’s special pricing and offers. In most cases for most businesses, offering exclusive discounts and promotions to email marketing subscribers is an effective way to... [Read more]
As an email marketer, you’re probably well-versed in strategizing your content across a variety of platforms, and you mobilize your resources to do the most with what you have. But are your emails mobilized? In this case, we mean optimized for mobile. Get it? Mobilized! Defined as: streamlined or otherwise mobile-friendly version of your email content. Mobile is here to stay, and it’s growing... [Read more]
How to Increase Subscribers’ Loyalty with Email Marketing As an email marketer, your ultimate goal is to create conversions. And what’s the easiest way to do that, repeatedly and successfully? Develop customer loyalty. You’re probably aware of the escalating stages of customer loyalty: Prospective First-time subscriber Customer Advocate Occasionally, your subscriber won’t make it to customer... [Read more]
Email Marketing List Segmentation for Maximum ROI The world of email marketing is ever-evolving, as are consumers’ expectations. Email subscribers are expecting increasingly tailored messages that speak to their unique needs and interests. As an email marketer, you’re looking to meet these needs, but consumers and messages are not one size fits all. Only through increasing the relevancy of your... [Read more]
Clean it Up! How to increase email deliverability with a good sender reputation Even though email marketers are constantly challenged to increase email deliverability, an estimated 20 percent of all emails sent in North America never even reach their recipients’ inboxes. As an email marketer, this statistic is frustrating at best, maddening... [Read more]
Create Great Looking Emails Without Images: Yes, You Can! Most email clients suppress images by default for security and loading reasons. That means your emails render without any pictures. And that means recipients won’t see your images, period. The only way around this is to have your emails designed to be effective with or without images. Unless they are approaching email design appropriately,... [Read more]
Trying to Compare Email Marketing Services? Try This Online Tool In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. It’s like trying to compare apples and oranges to... [Read more]
Common Email Marketing Mistakes to Correct and Avoid Despite the rise of social media marketing, email is still pervasive and going strong. As are some common mistakes we often see. Below are the biggest offenders. Are you committing any of them? Lengthy subject lines Lengthy subject lines are still a common email marketing mistake. Although subject line length depends on the topic and audience... [Read more]
Three Sure Ways to Improve Your Subject Lines In email marketing, the importance of your subject line can’t be overstated. It’s the second most important factor in determining whether or not people open your emails, after the From address. You’d think there’d be some set of rules about how to write the best possible subject line given that it’s so important. But, alas, there isn’t.... [Read more]
