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All posts by: denisekeller

  • Profile:  Denise Keller is COO and founding partner of Benchmark Email, one of the world's leading email marketing services for small businesses. Keller served as Vice President of Finance for restaurant chain Market Broiler and CEO of Accor's Ticket Services Division before transferring into the COO position at Benchmark, where she has been instrumental in bringing in numerous small business customers, as well as high-profile clients that include Mercedes Benz, Siemens, and Kaiser Permanente.
  • Website:  http://www.benchmarkemail.com/
  • Twitter:   http://www.twitter.com/benchmarkemail
  • LinkedIn:  

All contributions by denisekeller



Extending Customer Engagement Through an Email Mini-Series by Denise Keller @benchmarkemail

Extending Customer Engagement Through an Email Mini-Series Roots, Jesus Of Nazareth, Lonesome Dove, The Winds Of War… there have been many extremely memorable mini-series that have represented the all-time best of television programming. As an email marketer, you too can take advantage of the mini-series format, without spending millions of dollars and having to deal with cranky actors. Applying... [Read more]


Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust by Denise Keller @benchmarkemail

Mobile Devices Spell the End of Email Marketing Subscriber Text Entry: How to Adjust The policy of asking your email subscribers to write lengthy reviews, comments, or even customer service requests has faded to extinction due to the proliferation of mobile web-enabled devices which make extensive data entry painful or outright impossible. Thanks to these changes, email marketers should be vividly... [Read more]


The Top 25 Questions You Must Ask Before Sending Any Email Newsletter by Denise Keller @benchmarkemail

The Top 25 Questions You Must Ask Before Sending Any Email Newsletter By Denise Keller As a small business email marketer, your newsletter can be considered in many ways to be the face of your entire company to a large number of your customers. You can ensure that your newsletter is coherent, correct, and adheres to readability and legitimacy standards by properly answering these 25 questions. Is... [Read more]


Use the Correctly Sized Email Marketing Template or Suffer the Consequences! by Denise Keller @benchmarkemail

Use the Correctly Sized Email Marketing Template or Suffer the Consequences! A recent study by SmileyCat Web Design showed that only a minority of major retailer email templates which are being sent out in 2011 adhere to the recommended width of 600 pixels or less which facilitates their display on a broad variety of tablets and smartphones. It seems that many of the largest American retailers have... [Read more]


Why SEO & Email Are the 2 Greatest Marketing Budget Allocations By Denise Keller @benchmarkemail

Why SEO & Email Are the 2 Greatest Marketing Budget Allocations A recent report by Marketing Sherpa demonstrated that there are two marketing channels which statistically outperform the traditional powerhouses of telemarketing, direct mail, and even public relations. These two juggernauts of marketing are the twin online channels of SEO and email, which score 11% and 12% respectively in the allocation... [Read more]


Critical Email Elements Most Marketers Fail To Test by Denise Keller @benchmarkemail

Marketing Sherpa’s 2011 Email Marketing Benchmark Report revealed the campaign elements which were undergoing testing by various companies. Only 39% of businesses surveyed by the Marketing Sherpa study report that they engage in email testing. Regrettably, this statistic leaves more than three out of every five companies with no way to understand how the various elements of their emails succeed... [Read more]


How Multivariate Testing Can Boost Your Email Campaign Results by Denise Keller @benchmarkemail

An A/B split test is essentially an either/or procedure. Sending out a thousand emails with subject line A is compared to another thousand sent with subject line B to see which one drew the best metrics. Given that the average email newsletter can have dozens of specific aspects that can have a measurable impact on the campaign’s results, the process of testing them all though A/B split testing... [Read more]


Build Your Email List With Double Opt-In Permission by Denise Keller @benchmarkemail

Build Your Email List With Double Opt-In Permission In order to ensure that you are conducting your email marketing campaign in the most ethical manner possible, you need to harness the security of the double opt-in subscription. Spammers thrive on the technique of bulk email where they fire off millions of emails from lists that have been purchased, rented, or even harvested from the internet by... [Read more]


The Importance & Impact Of The Email Preheader by Denise Keller @benchmarkemail

The Importance & Impact Of The Email Preheader There seems to be some level of confusion among email marketers as to the importance of the preheader. Both newcomers and old hands in the field are scratching their heads over the impact of an element of email which had been largely ignored from the dawn of email. Many classic email clients simply did not display the preheader so it was not considered... [Read more]