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All posts by: DJ Waldow

  • Profile:  DJ Waldow is the Director of Community at Blue Sky Factory, an ESP based in Baltimore. With over 4 years of experience in eMail marketing, DJ is active in the twittersphere (@djwaldow), on blogs (blog.blueskyfactory.com), and in the social media space. He's an administrator and regular contributor to the Email Marketers Club and other eMail-related social networks. DJ resides in Salt Lake City, Utah where he can be found thinking, eating, and breathing eMail.
  • Website:  http://www.blueskyfactory.com
  • Twitter:   http://www.twitter.com/djwaldow
  • LinkedIn:   http://www.linkedin.com/in/djwaldow

All contributions by djwaldow



14 Email Marketing Mistakes shared by DJ Waldow @djwaldow

14 Email Marketing Mistakes Nobody is perfect. In our personal and professional lives, we all make mistakes. As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes. 14 Email Marketing Mistakes Read More →


Email marketing subject lines and clear creative calls to action by DJ Waldow @djwaldow

Email Marketing Subject Lines and Clear Creative Calls to Action I’ve been a big fan of CustomInk for several years. I designed and purchased a few t-shirts from them in 2005 and had such a wonderful experience that I remember it to this day. When they shipped the order, the receipt included a handwritten thank-you. I immediately signed up for their emails and was pleasantly surprised with their... [Read more]


9 Hot Online Marketing Summit Takeaways by DJ Waldow @djwaldow

9 Hot Online Marketing Summit Takeaways I attended and spoke at the Online Marketing Summit (OMS) in Dallas. Aaron Kahlow and his team put on a multi-city tour every summer spending a day educating marketers about email marketing, SEO, social media, website optimization, and other hot topics in the world of online marketing. Here are 9 hot takeaways from OMS Dallas! Many folks are still struggling... [Read more]


My REI events calendar provides value by DJ Waldow @djwaldow

Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant with valuable. (Read more about value on the Blue Sky Factory blog.) So, the new motto is: Send timely, targeted, valuable emails to those who have asked. REI Understands Value At... [Read more]