CEO & Co-Founder ividence Eric Didier is a successful serial entrepreneur with a broad background in enterprise software sales management, complex software development and product management for web technologies. In 2008, he co-founded ividence, a stand-alone email ad exchange that disrupts the traditional acquisition email market. The company’s platform matches email offers to records based on campaign performance, bid, and end-user behavior, which results in fewer emails sent with a higher ROI for all. In December 2011, ividence won a Red Herring Global Top 100 Award. Prior to ividence, Eric was the founder and CEO of Soamai in 2000, a metadata applications company which was acquired by Allen Systems Group in April 2004. He continued at ASG on the Executive Management team as the Worldwide Vice President of Sales, Product Management and Solution Marketing. As interim COO, he then helped two French companies in establishing their worldwide presence (Sunopsis, Viadeo).
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