Want to add your Free Listing?
Click here to register

All posts by: Evelyn Oteng-Pabi

  • Profile:  
  • Website:  
  • Twitter:  
  • LinkedIn:  

All contributions by evelyn




Boost your clickthrough rates create FREE email countdown timers today We know how important it is to create effective email campaigns, and we would love to be part of your success. That’s why our service is free and without branding. Need something custom? Check out our Professional Edition which has more features, or email us if you have any questions.  Read More →

Last Updated

Customer.io – How to Create Lifecycle Email Campaigns

By: Customer.io Communicating as a business can create a strange mental trap that makes you forget that you’re dealing with other human beings. You have relationships of all kinds, so you already understand two basic rules. One, relationships require management to develop, maintain, and strengthen over time. Two, how you interact depends on the stage or status of the relationship. You don’t make... [Read more]

Hallam Internet – How to Plan an Email Marketing Campaign

By: Hallam Internet If you’re considering adding email campaigns to your marketing strategy, these are the most important things to look at when planning your actions. You might be wondering why you should start an email campaign when some say it is a dying technique. Well, the truth is that it’s very much alive and it works if it’s planned and implemented correctly. Read on to find out how... [Read more]

yourstory – Future of email marketing

By: yourstory Email marketing of the future is exciting and fuelled by innovation, and for business willing to adapt, the opportunities are enormous. Here’s a sneak peek at some of the changes email marketing is set to undergo. Artificial Intelligence will takeover Chatbots are essentially artificial intelligence-powered software designed to streamline complex predefined tasks without the need for... [Read more]

Hubspot – How to Use Email to Re-Engage Sleepy Subscribers

By: Hubspot As an email marketer, you already know you’re losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe — it’s all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just... [Read more]

Litmus – 3 Steps to Successful Subscriber Reengagement

By: Litmus Relationships with your subscribers begin just like any other—with a pretty exquisite honeymoon period. Bright-eyed and bushy-tailed, new subscribers get excited about whatever you send their way. They blush when you surprise them at work with a “just for you” discount. They anxiously check the time when your newsletter is ten minutes late. Your personalization techniques make them... [Read more]

OMETRIA – How to Send Great Win-Back Email Campaigns

By: Ometria We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture. But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been... [Read more]

LinkedIn – The Win-Back: Rebuilding relationships with re-engagement emails

By: LinkedIn I know it’s not what you want to hear, but email marketing lists decrease 22.5 percent every year. That doesn’t mean that everyone will eventually go away. Though almost a quarter of your valuable email subscribers won’t engage with your list over time. Luckily, no one is a lost cause. With a win-back (or re-engagement) campaign you can work towards rebuilding those relationships.... [Read more]

Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz from Meenal Balar’s work firsthand. Meenal was a growth manager at Facebook from 2009 to 2014 during the company’s stage of massive global growth — and... [Read more]

Zoho – Tricks & Treats: 5 ways to sweeten your email marketing

By: Zoho While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate. Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless... [Read more]

Infusionsoft – Halloween Email Examples: Emails in Costumes

By: Infusionsoft All Hallows Eve, Día de Muertos, All Saints’ Eve, or the more common name, Halloween, is the time to remember the dead in a fun way. Not only do people commemorate the dead by dressing up in various costumes while going trick-or-treating, as per National Retail Federation, in 2016 the overall spending is projected to be approximate $8.4 billion. This translates into a huge potential... [Read more]

Sales Cycle – How Countdown Timers Can Be Used to Drive Ecommerce Sales

By: SalesCycle In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. Creating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering. There are several ways to employ urgency as a sales tactic – showing that stock levels are low for example – but here we’ll look... [Read more]

Email Design Workshop – Inspiring ways to use countdown timers in email

By: Email Design Workshop Countdown email timers are one of the most effective ways to add urgency to your message. And it’s no wonder: when readers open an email with a timer, they instantly see a ticking clock with seconds slipping away in real time. It’s a powerful tool. Countdown timers can be implemented in multiple ways in your email campaigns. Read on to get inspired by this roundup of... [Read more]

Mail Poet – Using buttons in your emails

By: Mail Poet Having a clear call to action on your email can have a very positive effect on your click rate. It’s not just the words you use, it’s how it attracts your attention. By using buttons in our emails, we can pull out the links we really want people to click. In this post we’ll show you how to design a button and add it your MailPoet emails. Got some information you want people to... [Read more]

WordStream – 17 Best Practices for Crazy-Effective Call-To-Action Buttons

By: WordStream Last updated: Jun 30, 2017 Megan Marrs 24 Conversion Rates What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style... [Read more]

Big Blue Digital – Improving Usability With Modal Popups

By: Big Blue Digital Modal popups, people either love them or hate them, when used correctly they can not only improve the overall usability of a website but also reduce load times and simplify the overall design. First a quick introduction, modal popups are windows within a website page which display on top of the page content commonly with an opaque background blurring out the items behind it (they... [Read more]