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All posts by: Fred Tabsharani

  • Profile:  Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.
  • Website:  http://www.port25.com
  • Twitter:   http://www.twitter.com/tabsharani
  • LinkedIn:   http://www.linkedin.com/in/fredtabsharani

All contributions by Fred Tabsharani

Port25 Solutions Inc.

(410) 750-7687

Port25 Solutions Inc.

Port25 Solutions Inc – PowerMTA PowerMTA is the first MTA or Message Transfer Agent (an MTA implements both the client (sending) and server (receiving) portions of the Simple Mail Transfer Protocol aka SMTP) certified by Goodmail System’s for use with their CertifiedEmail service, assures delivery of senders’ email campaigns to inboxes of subscribers of leading mailbox providers,... [Read more]

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Social networking and eMail by Fred Tabsharani @tabsharani

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase open rates and drastically reduce spam complaints,... [Read more]

DKIM: Determining its Value Proposition by Fred Tabsharani @tabsharani

DKIM: Determining its Value Proposition by Fred Tabsharani The nature and origins of an email message are often falsely presented by email senders and as such present a host of challenges to legitimate marketers, both large and small. The adoption of DKIM (Domain Keys Identified Mail) an initiative produced through a merger of Yahoo!’s Domain Keys and Cisco’s Identified Internet Mail (IIM)... [Read more]

The preference center: mission control for your subscribers by Fred Tabsharani @tabsharani

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are given mission control to continuously manage their preferences, the amount of information that marketers can glean is truly unlimited.  During last week’s... [Read more]

Email list growth: An economic indicator of the email industry by Fred Tabsharani @tabsharani

When healthy discussions take place in the email marketing industry, they tend to give birth to new ideas.  Collectively, we reinforce these ideas by sharing them with our peers through blogs and commentary.  One such discussion covered the collection process of email addresses.   Specifically, the topic was discovering more efficient ways to streamline the collection process among disparate legacy... [Read more]

Emails’ Lone Ranger: The Deliverability Consultant by Fred Tabsharini

Emails’ Lone Ranger: The Deliverability Consultant There is a growing subculture emerging in the email industry.   This narrow subculture is built around the role of the email deliverability consultant.  These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.  Whether it’s resolving sender reputation issues, aligning... [Read more]

Email marketing: Worthy of a higher sense of purpose by Fred Tabsharani @tabsharani

Whether there are dozens or hundreds, the email marketing messages that arrive daily in your inbox which vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of messages will catch subscribers’... [Read more]

Inbox reserve part II: future subject lines will reduce spam complaints by Fred Tabsharani @tabsharani

As outlined in Part I of Inbox Reserve, “Why Email must Reverse Engineer Social Now,” future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand.   Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices.  It is safe to say that behavioral targeted messaging may... [Read more]

Server Consolidation using VirtualMTAs by Fred Tabsharani @tabsharani

There comes a time in the course of every company when cost-cutting is required, whether due to budgetary constraints, in-house consolidation, or just a simple desire to save money. Innovative email deliverability technology such as VirtualMTAs can help in this process by consolidating servers, reducing manpower, and streamlining email flow. In a typical email delivery environment especially organizations... [Read more]