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All contributions by Georgia Christian
More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot of time and they can be used for many different functions. Also, once they’re set up, you don’t have to worry about them again (bonus), they just quietly carry... [Read more]
4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics Click-through-rates, open rates, deliverability, unsubscribe rates, conversions, these are all well -known (and of course hugely valuable) metrics that form the basis of our email marketing campaign results. Once we have these, we then know what we need to focus on to optimize our next campaign and so it goes. More and more however,... [Read more]
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1 billion video emails by email marketing firm GetResponse, results revealed that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates... [Read more]
You’ve worked hard at encouraging people to sign up to your newsletters and it can take a long time to build up a valuable database of targeted email addresses, so when unsubscribe requests come through, it’s natural to be disheartened and wonder what went wrong. The fact is there could be any number of reasons why someone might choose to opt-out of your newsletter, such as: Changed interests/preferences/financial... [Read more]
Conversion Rate Optimization (CRO) describes the process of creating an experience for a website or landing page visitor with the explicit goal of encouraging them to perform a conversion of sorts, be it signing-up for a newsletter, downloading a report or white paper or making a purchase. This isn’t as easy as it appears (go figure!) and marketers use heaps of tactics to persuade people to part... [Read more]
5 Ways to Optimize your Email Campaign Georgia Christian These days, all good email marketing solutions come ready equipped with a campaign builder that helps you put your email message together from start to finish. This of course takes much of the hard work out of the equation and is particularly useful if you are a ‘newbie’ and have never done anything like it before. However, while an email... [Read more]
ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their... [Read more]
Mail Blaze
+ 27 (0) 21 486 1870
Mail Blaze is a premium email marketing solution. We enable businesses and individuals to create, send and track their permission based email campaigns quickly and easily. We offer cost effective packages to suit all requirements and you can choose to have your campaign self-managed or managed by us. Mail Blaze was started in 2006 and launched internationally in September 2010. Our revamped website,... [Read more]
