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All posts by: Georgia Christian

  • Profile:  Georgia Christian is the editor for the online Email Marketing service Mail Blaze. She is responsible for communicating Mail Blaze’s five plus years of industry experience and accumulated knowledge into the market. Experienced in all facets of email marketing Georgia has been tasked with collating and imparting Mail Blaze’s collective knowledge to you. It’s her dream that one day we’ll live in a world where all emails are perfectly formatted, spam free and beautiful to read.
  • Website:  http://www.mailblaze.com
  • Twitter:   http://www.twitter.com/mailblaze
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All contributions by Georgia Christian

Are you using your email auto responders for these things? By Georgia Christian @mailblaze

More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot of time and they can be used for many different functions. Also, once they’re set up, you don’t have to worry about them again (bonus), they just quietly carry... [Read more]

4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics by Georgia Christian @mailblaze

4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics Click-through-rates, open rates, deliverability, unsubscribe rates, conversions, these are all well -known (and of course hugely valuable) metrics that form the basis of our email marketing campaign results. Once we have these, we then know what we need to focus on to optimize our next campaign and so it goes. More and more however,... [Read more]

Using Video in Email – Facts, Figures and Benefits by Georgia Christian @mailblaze

Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1 billion video emails by email marketing firm GetResponse, results revealed that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates... [Read more]

5 Ways to Improve the Unsubscribe Process by Georgia Christian @mailblaze

You’ve worked hard at encouraging people to sign up to your newsletters and it can take a long time to build up a valuable database of targeted email addresses, so when unsubscribe requests come through, it’s natural to be disheartened and wonder what went wrong. The fact is there could be any number of reasons why someone might choose to opt-out of your newsletter, such as: Changed interests/preferences/financial... [Read more]

How to Increase Those Desired Conversion Rates by Georgia Christian @mailblaze

Conversion Rate Optimization (CRO) describes the process of creating an experience for a website or landing page visitor with the explicit goal of encouraging them to perform a conversion of sorts, be it signing-up for a newsletter, downloading a report or white paper or making a purchase. This isn’t as easy as it appears (go figure!) and marketers use heaps of tactics to persuade people to part... [Read more]

5 Ways to Optimize your Email Campaign by Georgia Christian @mailblaze

5 Ways to Optimize your Email Campaign Georgia Christian These days, all good email marketing solutions come ready equipped with a campaign builder that helps you put your email message together from start to finish. This of course takes much of the hard work out of the equation and is particularly useful if you are a ‘newbie’ and have never done anything like it before. However, while an email... [Read more]

5 ways to re-engage inactive subscribers by Georgia Christian @mailblaze

ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their... [Read more]

Mail Blaze

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Mail Blaze

Mail Blaze is a premium email marketing solution. We enable businesses and individuals to create, send and track their permission based email campaigns quickly and easily. We offer cost effective packages to suit all requirements and you can choose to have your campaign self-managed or managed by us. Mail Blaze was started in 2006 and launched internationally in September 2010. Our revamped website,... [Read more]

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