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All posts by: James Trumbly

All contributions by James Trumbly



Using Social Media to Beef Up Your Email Marketing Campaign by James Trumbly @econnectemail

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those aspects of social media that help increase trust and brand recognition among your target audience. However, don’t... [Read more]


Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright unethical list building tactics. This month, let’s take a look at some creative and legitimate ways you can beef up your... [Read more]


Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple forms in key positions... [Read more]


Heat Map Analysis: Where Are They Looking? by James Trumbly @econnectemail

Email Marketers can learn from Heat Map Analysis! The success of your email marketing campaign depends on putting the right information in front of your subscribers using the right format in order to solicit engagement. And while mainstream testing plays an essential role in determining what form that information should take, there’s another option you should consider, one that could take your marketing... [Read more]


eConnect Email

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eConnect Email

eConnect Email is a powerful email platform allowing businesses to build, send and track email campaigns easily and affordably. Take a few minutes and learn how eConnect Email 3.0 can transform the way you do email marketing. eConnect Email is simply, email done better. Who Do We Server? eConnect offers fully managed accounts as well as do-it-yourself accounts. Our clients range from Fortune 500 companies... [Read more]

Last Updated
11/14/2012

Where Should Your Subscription Form Go? by James Trumbly @econnectemail

Where Should Your Subscription Form Go?  The number one tool you have at your disposal when it comes to building your email list is your subscription form. It needs to be where people will see it and can respond without having to hunt around your site. And if you really want to capture the most possible leads, you’ll need to think outside the box, placing multiple forms in key positions throughout... [Read more]


Deliverability: The Bottom Line by James Trumbly @econnectemail

Deliverability: The Bottom Line in Email Marketing Increasing deliverability is a noble goal for every email marketer. And while you may be able to boost your rates with subject line and offer techniques, there is an underlying issue that often gets overlooked: list building. The Wrong Approach to List Building Despite the mountains of evidence showing the benefits of building your own email list,... [Read more]


Are Your Email Subscribers Suffering from Inbox Exhaustion? by James Trumbly @econnectemail

Are Your Email Marketing Subscribers Suffering from Inbox Exhaustion? We know that you’re popular but there’s a limit to how often your email subscribers want to see a message from you in their inbox. Have you ever thought about sending a follow-up email just a day after the initial email? Think again. There are two words you should consider deeply when you’re thinking about how often to... [Read more]


Is Your Email Campaign Optimized for Tablet Users? by James Trumbly @econnectemail

Is Your Email Marketing Campaign Optimized for Tablet Users?  If you’re still viewing mobile optimization as the latest in email marketing design, you may be falling behind the times. Studies show that tablet users now account for a growing percentage of online shoppers, with tablet ownership almost doubling over the 2011 Christmas holidays. And not only are more people using tablets, but those... [Read more]


Five Email Apps to Spice Up Your Email Campaigns by James Trumbly @econnectemail

Five Email Apps to Spice Up Your Email Marketing Campaigns Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you who do, the next step is integrating the various aspects... [Read more]


Digital Hats Off to the Goorin Bros. by James Trumbly @econnectemail

Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line, clear call-to-action? Sure. But putting hours of effort into an email campaign means nothing if you don’t see results. A successful campaign boils down to your brand understanding how to meet (and exceed) the expectations of your audience. I,... [Read more]


Building Customer Loyalty with Email Segmentation by James Trumbly @econnectemail

Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank-You Notes A simple “thank you” for subscribing,... [Read more]


Email Marketing Co-Registration: The Nays Have It! by James Trumbly @econnectemail

Email Marketing Co-Registration: The Nays Have It! Strong opinions abound on both sides of the co-registration debate. Co-registration, or the practice of subscribing to multiple newsletters simultaneously, walks a fine line when it comes to ethical list-building practices. Let’s take a look at both sides of the debate. Co-Registration is the Answer to All Your List Building Woes! Adherents to this... [Read more]


Turn GrayMail into Make My Day Mail by James Trumbly @econnectemail

Turn GrayMail into ‘Make my Day’ Mail Two months ago, Hotmail announced the addition of new email controls that will give users greater ability to regulate the influx of marketing messages they receive. The new features will address the problem of “graymail,” the messages a user did at one time subscribe to but which now no longer engage his attention.  Newsletters, Groupon-style... [Read more]


Creating A Stellar Email Contest by James Trumbly @econnectemail

Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s also true that a poorly run contest can leave a sour taste in the customer’s mouth, resulting in lost opportunities. So how do you create an email contest that will build your subscriber list and create happy customers at the same time? Plan Your Contest... [Read more]


Designing For Mobile Users by James Trumbly @econnectemail

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I was stuck using my mobile device almost exclusively for these tasks, I became more aware... [Read more]


Are You Missing These Chances to Engage With Subscribers? by James Trumbly @econnectemail

It’s easy to focus exclusively on the content of your messages when it comes to creating engaging emails. But all too often, it’s the interactions at a more fundamental level that will make the most difference. If you’re not considering these four engagement opportunities, you could be missing out on the chance to earn or keep the attention of your subscribers. The Sign-Up Process Because it’s... [Read more]


Lifecycle Marketing: A More Personal Approach to Email Marketing by James Trumbly @econnectemail

Lifecycle Marketing: A More Personal Approach to Email Marketing When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current interest level,... [Read more]


Tip for Creating Interactive Email Campaigns by James Trumbly @econnectemail

Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities to interact with people and with the companies you’re following. Email has traditionally been less interactive than websites or social media, but the current trend in email marketing is to enable interaction with the subscriber. That way, you can capitalize... [Read more]


Strategic Calls to Action That Really Work by James Trumbly @econnectemail

Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat it with the respect it deserves. Subject lines tend to get all the attention because they provide the first point of contact and the incentive to... [Read more]