About
Although thoroughly interested in social media marketing and interactive marketing in general, he strongly believes in email marketing and wrote several books, papers and articles about it in his native country, Belgium, where he launched and later sold the first interactive marketing site. Although not a big fan of personal branding, he decided to join our team because he feels there is still a lot of work to do in helping businesses having an integrated, customer-centric and data-driven cross-channel view. J-P’s main blog is Conversionation (warning: he can get cynical there) but he also blogs on Social Email Marketing, Social Marketing Forum, Search Cowboys, Conversion Marketing Forum and Dutch and Belgian blogs about, well, all things marketing. Seems he just can’t get enough punishment.
Jan
23
Conquering Corporate Social Media Phobias by J-P De Clerck @conversionation
Conquering Corporate Social Media Phobias The fear of a bad reputation or negative…
Jul
12
5 Social Media Missteps to Avoid by J-P De Clerck @conversionation
5 Social Media Missteps to Avoid When it comes to social media marketing, there are…
Apr
29
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors by J-P De Clerck @conversionation
Social Media Monitoring: Here’s How to Eliminate Your Fear Factors The fear of a…
Nov
30
Smarter sales team means better email marketing
Lead generation, enriching customer and email subscriber lists and databases,…
Nov
10
Train Your Employees to Be Social Media Rock Stars by J-P De Clerck
Train Your Employees to Be Social Media Rock Stars A seemingly minor aspect of the…
Oct
25
Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language by J-P De Clerck @conversionation
Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language One of the…
Jun
02
Why Email Marketers Understand Social Media Best (even if they don’t know it) by J-P De Clerck @conversionation
Why Email Marketers Understand Social Media Best (even if they don’t know it) A lot of…
