Janine Popick


Janine is co-founder and CMO of Dasheroo, because every business in the world needs a business dashboard! As former CEO and founder, Janine grew VerticalResponse (acquired by DLX), a leading email marketing and social media marketing provider, to over 1 million small businesses strong. She is an active Inc. contributor on all things marketing, customer service, sales and leadership. Languages: English and no bullsh*t. Life's too short. Janine loves helping small businesses, she advises several startups and is an active investor.

Nov 26
20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on…

Mar 19
5 Tips for Winning Back Customers by Janine Popick @janinepopick

Business should always be focused on getting new customers, but winning back customers…

Dec 01
Top 50 retail email marketing subject lines by Janine Popick @janinepopick

We're always being asked for examples of great subject lines, so this post offers some…

Jun 22
4 easy email tricks to grow your online community by Janine Popick @janinepopick

If you run an online community, good for you, probably means you like to get closer to…

May 30
Step-by-step: Using email, social and PR to pack your next event by Janine Popick @janinepopick

There are a lot of businesses sending marketing messages for in-person events these…

Mar 11
Top 10 things to test to increase response rates in your email By Janine Popick @janinepopick

To stick with the “10” theme for VR’s 10th birthday this month, here…

Mar 02
Subject Lines for B2B Email Marketing that Work by Janine Popick @janinepopick

Subject Lines for B2B Email Marketing that Work When I wrote a blog post about the top…

Feb 22
5 quick email list building ideas by Janine Popick @janinepopick

There's no end to the different ways you can grow your email marketing list. Just take…

Nov 23
10 Tips for Having the Best Webinar Ever by Janine Popick @janinepopick

10 Tips for Having the Best Webinar Ever If you’re trying to get new customers,…

Oct 18
10 good reasons your business should be using Twitter by Janine Popick @janinepopick

Twitter is a powerful business tool. I think that even  though you constantly hear…

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