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All posts by: Janine Popick

  • Profile:  Janine Popick is the CEO and founder of VerticalResponse (www.verticalresponse.com), a leading provider of self-service email marketing, online surveys, and direct mail services empowering small businesses to create, manage, and analyze their own direct marketing campaigns. Janine is a columnist for Inc.'s Women in Business blog. In her spare time, Janine is VerticalResponse's Chief Executive Blogger for the VerticalResponse Marketing Blog for Small Businesses. Follow her on Twitter @janinepopick.
  • Website:  http://blog.verticalresponse.com/verticalresponse_blog/
  • Twitter:   http://www.twitter.com/janinepopick
  • LinkedIn:  

All contributions by Janine

How to make money from your list – co-registration done the proper way by Janine Popick @janinepopick

If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone signed up for your list and indicated an interest in receiving emails from them as well, you might have a match made in heaven. Here’s how I would do it in 5 easy steps: Agree on... [Read more]

5 easy things to test to get a better response in your email marketing campaigns by Janine Popick @janinepopick

Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try. Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign... [Read more]

VerticalResponse, Inc.

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VerticalResponse, Inc.

The easy-to-use; web-based marketing tool that helps you grow your business through email marketing newsletters; online surveys and direct mail postcards.  Read More →

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