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All posts by: W. Jeffrey Rice

  • Profile:  W. Jeffrey Rice, Director, Marketing Strategy is responsible for discovering, communicating and sharing Brick Street Software’s brand through positive and helpful interactions with customers and the community. The role requires careful analysis, innovative solutions, and progressive thinking to drive lead generation, customer engagement, and growth opportunities for the firm. Jeff previously held the position of Sr. Research Analyst at MarketingSherpa. He examined email and mobile marketing’s best practices and authored a number of influential publications on the topic, including the 2012 Email Handbook and The Email Benchmark Report. Jeff holds a B.S. in Sports Management from Springfield College and an MBA from Anna Maria College.
  • Website:  http://brickstreetsoftware.com/
  • Twitter:   http://www.twitter.com/wjeffreyr
  • LinkedIn:   www.linkedin.com/in/wjeffreyrice/

All contributions by Jeff

Brick Street Software


Brick Street Software

Brick Street Software’s cloud-based multichannel marketing platform CONNECT, enables enterprise-level and mid-sized global organizations to deliver real-time messages across 11 communication channels and counting. The multichannel messaging solution enables Brick Street clients to carry on conversations with consumers over multiple devices as these multi-tasking shoppers move about their day. The... [Read more]

Last Updated

Onboarding New Customers at 330 Miles Per Hour by W. Jeffrey Rice @wjeffreyr

Onboarding New Customers at 330 Miles Per Hour As marketers, we talk a lot about the importance of early customer engagement and creating a positive onboarding experience. The most surprising brand introduction I have had was with the National Hot Rod Association. My father-in-law invited me to the drag races in Englishtown, N.J. My only knowledge of the hot rod sprints was from what I caught on ESPN... [Read more]