W. Jeffrey Rice, Director, Marketing Strategy is responsible for discovering, communicating and sharing Brick Street Software’s brand through positive and helpful interactions with customers and the community. The role requires careful analysis, innovative solutions, and progressive thinking to drive lead generation, customer engagement, and growth opportunities for the firm. Jeff previously held the position of Sr. Research Analyst at MarketingSherpa. He examined email and mobile marketing’s best practices and authored a number of influential publications on the topic, including the 2012 Email Handbook and The Email Benchmark Report. Jeff holds a B.S. in Sports Management from Springfield College and an MBA from Anna Maria College.
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