Want to add your Free Listing?
Click here to register

All posts by: Kenny Van Beeck

  • Profile:  Kenny Van Beeck is a certified Marketing Experiments Email Marketing professional and is past president of the Belgian IAB email marketing taskforce. Hi is a common blogger and speaker in the field of email marketing. Also known as the former editor of the EmailGarage weekly tipmail with more than 5000 readers. As email marketing consultant he worked for several international companies such as Unilever, Thomas Cook, 3M, Microsoft, … Kenny is owner and senior email marketing consultant of Etale.
  • Website:  http://www.etale.be
  • Twitter:   http://www.twitter.com/Kvanbeeck
  • LinkedIn:   http://be.linkedin.com/in/kennyvanbeeck

All contributions by Kenny Van Beeck



Email Marketing and the Power of the Johnson Box by Kenny Van Beeck @Kvanbeeck

Email Marketing and the Power of the Johnson Box The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that: The Johnson box is the area that is... [Read more]


How to improve the body copy of an email marketing message by Kenny Van Beeck @Kvanbeeck

How to improve the body copy of an email marketing message by Kenny Van Beeck The email body is certainly the most important element of your email campaign. It is this space that will determine the final effectives of your campaign. The email body is all about relevance – bringing the right message to the right person at the right moment and in the right tone of voice. Remember the 5-30 rule.... [Read more]


Today’s 1 to 1 Marketing Strategy is All about Integration by Kenny Van Beeck @Kvanbeeck

Today’s 1 to 1 Marketing Strategy is All about Integration by Kenny Van Beeck Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day. Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer... [Read more]


How to create powerful subject lines by Kenny Van Beeck @Kvanbeeck

How to create powerful subject lines by Kenny Van Beeck When people receive an email, it is just a matter of seconds to decide which emails they are going to read.  Email marketing can be very effective and the open rate can be very high, if it is done correctly. The most important thing to pay attention to is the “subject-line”. After all, the purpose of the subject line is to intrigue readers... [Read more]


eTale

0032476299549

eTale

eTale was founded on the common believe that email marketing is just one of the many channels in your marketing approach. Sometimes neglected, but most of the times badly or inefficiently used. With more than 10 years of knowledge in the field of email marketing we have experienced it all and we know that tweaking can make the difference. The use of email marketing requires an in-dept knowledge of... [Read more]

Last Updated
10/18/2010

The truth behind eMail marketing reporting myths by Kenny Van Beeck @Kvanbeeck

Email marketing is a powerful tool that enables marketers to track and trace almost every interaction with the prospect. But whether you like it or not, there are still some things that can not be measured properly. Although some reporting figures are sometimes presented as being accurate, the truth is that they are just a rough estimate of what is really happening. This article will help you get... [Read more]


Why the hell would you use a noreply eMail address? by Kenny Van Beeck @Kvanbeeck

Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business. Kenny Van Beeck ponders this issue as it relates to eMail marketing and the use of “noreply” addresses. In many email marketing campaigns a noreply email address is used. Why would you do that? Do you want to miss the deal of a lifetime, because they... [Read more]


Create relevant eMail campaigns — your reputation is at stake by Kenny Van Beeck @Kvanbeeck

Reaching the inbox of your customers and prospects and generating high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable... [Read more]