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All posts by: Kevin Deseuste

  • Profile:  Kevin Deseuste joined the ividence team at the beginning of 2011 and directs the implementation and evaluation of advertiser campaigns and publisher lists for the U.S. market. He brings to the team an expertise in monitoring and enhancing deliverability and response rates from both the publisher and advertiser perspective. Prior to joining ividence, Kevin worked in Business Development at technology solutions provider SCC.
  • Website:  http://www.ividence.com
  • Twitter:   http://www.twitter.com/KevinDeseuste
  • LinkedIn:   http://www.linkedin.com/in/kevindeseuste

All contributions by Kevin Deseuste



3 Clever Ways to Use Email Advertising Data for Better Email Marketing by Kevin Deseuste @KevinDeseuste

3 Clever Ways to Use Email Advertising Data for Better Email Marketing Marketers talk a lot about data: email marketing data; data from search, display, and social campaigns; or information from any of a host of other channels. With so much data being collected, it gets challenging to know what to do with it. (Fun fact: According to an IBM survey, 70% of CMOs feel unprepared for data overload.) Marketers... [Read more]


3 Cool Things that Happen When You Send Email Ads to Your Email List by Kevin Deseuste @KevinDeseuste

3 Cool Things that Happen When You Send Email Marketing Ads to Your Email List Image courtesy of Ramburg Media We talk a lot about how publishers can send less and monetize their list more by increasing the relevance of email offers. However, there’s also a lot of good that comes from sending regular emails (whether retention or acquisition) to your list, in the form of increased hygiene, branding,... [Read more]


Why You Shouldn’t Fear the Email Marketing Unsubscribe by Kevin Deseuste @KevinDeseuste

Why You Shouldn’t Fear the Email Marketing Unsubscribe (If You Maintain the Health of Your List!) As an acquisition email ad exchange, we get asked a lot of questions. One of the ones we hear frequently is, “Is my unsubscribe rate an acceptable one?” There’s a short answer and a long answer to that question. Short Answer: Done right, acquisition email should have an unsubscribe rate... [Read more]