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All posts by: Lauren Carlson

  • Profile:  Lauren is a CRM Market Analyst at Software Advice in Austin, TX. She writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service. She has a background in the music industry, and when she isn't writing about software, you can find her running at Town Lake and singing at local venues. She is a graduate of the University of Texas with a bachelor's degree in journalism.
  • Website:  http://www.softwareadvice.com/crm/
  • Twitter:   http://www.twitter.com/crmadvice
  • LinkedIn:   http://www.linkedin.com/in/laurencarlson

All contributions by Lauren Carlson

Email Marketing or Marketing Automation: Which is Right for You? by Lauren Carlson @crmadvice

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation software. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of buyers. First, let’s just break down the features: From... [Read more]