I am responsible for the marketing for newzapp email marketing. This includes developing strategies to deliver continuous growth and higher performance in customer acquisition, retention and brand management. I also manage the copy writing, online advertising, online and offline PR, exhibitions and events, sponsorships, website development, reputation monitoring, partnership and ambassador marketing, competitor analysis and email marketing. I also provide marketing advice for our customers. I thoroughly enjoy the challenges here and I am always looking for new and innovative ways to increase our branding and marketing efforts. I love to read sci-fi and fantasy novels and one of my favourite authors of all time is Terry Pratchett. I also play the piano and have recently started distance running with my partner Tom. Although he can run marathon's, I think I'm doing well to have reached 6 miles!
Email Marketing: 10 Rules to Live by In this post I’ve collated some of our top…