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All posts by: Matt V - @emailkarma

  • Profile:  Matt Vernhout is ThinData’s Director, Delivery and ISP Relations responsible for maintaining industry-leading deliverability rates. Matthew is an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group and the Coalition Against Unsolicited Commercial Email. He also participated on the Canadian Federal Government’s Anti-Spam Taskforce. He speaks authoritatively about email marketing, deliverability and ISPs. For each topic, Matthew is well-versed on the leading trends, tools, techniques, risks and opportunities.
  • Website:  http://www.emailkarma.net
  • Twitter:   http://www.twitter.com/emailkarma
  • LinkedIn:   http://ca.linkedin.com/in/mvernhout

All contributions by Matt V - @emailkarma

Privacy Goes Public: Eight Tips For Online Marketers by Matt Vernhout @emailkarma

Privacy Goes Public: Eight Tips For Online Marketers Originally Posted to EmailKarma.net – Re-posted by Author photo credit: o5com It seems like you can’t open a news feed these days without being inundated with stories about privacy. Network data breaches. Location-based tracking. Court injunctions. It’s a minefield out there. Nowhere is privacy more closely watched — or as potentially... [Read more]

CRTC Posts Regulations For CASL  by Matt Vernhout @emailkarma

(First published by Matt Vernhout at www.emailkarma.net ) Last week while Canada was busy Celebrating it’s 144th Birthday the Canadian Radio-television and Telecommunications Commission (CRTC) gave the Email Marketing world a little gift! There draft regulations for the Canadian Anti-Spam Legislation (aka CASL). These draft regulations address a number of items around the required content of a commercial... [Read more]

FISA: Canadian anti-spam law compliance guide for marketers by Matt Vernhout @emailkarma

The Fighting Internet & Wireless Spam Act of Canada (FISA, Bill C-28) is wending it’s way through the legislative process in Canada. Canada may be late to the game of anti-spam legislation, but bill C-28 is a game-changer for bad senders and spammers. FISA got a partial second reading in the House of Commons last week and reports are that the bill could make it into law early next... [Read more]

Canadian anti-spam bill C-28 to get second reading by Matt Vernhout @emailkarma

The anti-spam bill “Fighting Internet and Wireless Spam Act” (FISA) has been put back on the table in the Canadian House of Commons for discussion. Only a few more steps to go until we get there. What’s happened so far (The long road): May 2004 – IC establishes Task Force on Spam May 2005 – Task Force presents final report to IC April 24, 2009 – Bill C-27, the Electronic Commerce Protection... [Read more]

Email Delivery is like a Night Club by Matt Vernhout @emailkarma

Whitelisting is like being on the guest list at a night club Today I was sitting down with a co-worker and they asked about whitelisting. More specifically why is it that you still need to ask the recipients to add you to their address book even when your whitelisted with an ISP. To complicate this, he asked “How do you explain it simply to a client so they would understand it”. Here is... [Read more]


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