About
Matthew Johnson is the EDM Specialist at Australian email marketing software company Vision6. His work helps to educate marketers and business owners on how to create, connect and convert using the power of email, SMS and social media marketing. His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies in the optimisation of their email marketing practices and strategies. With a passion for all things email marketing Matthew is also a regular speaker at the annual Email Marketing Summit Australia (EMSA).
Feb
06
Why Email Marketing is Still Awesome by Matthew Johnson @vision6
Why Email Marketing is Still Awesome Despite a recent decline in email click-through…
Feb
06
Is email working hard enough for you? by Matthew Johnson @vision6
Is email working hard enough for you? Mobile devices. Social media. Video email. These…
Jun
23
How to Get More Emails Read and Clicked with Cleverly Written Alt Text by Matthew Johnson @Vision6
How to Get More Emails Read and Clicked with Cleverly Written Alt Text Like the…
Apr
09
Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work by Matthew Johnson @Vision6
Get Your Emails Opened, Read and Clicked! 20 Tips that Really Work If you’re like me,…
Jul
16
5 Inspirational Examples of Email Marketing We Can All Learn From by Matthew Johnson @vision6
5 Inspirational Examples of Email Marketing We Can All Learn From As you might imagine…
Mar
07
How to Resend an Email to Non-openers the Smart Way by Matthew Johnson @vision6
How to Resend an Email to Non-openers the Smart Way If at first you don’t succeed,…
Feb
06
Email Marketing Frequency: How Often Should You Email Subscribers? by Matthew Johnson @vision6
How Often Should You Email Subscribers? Email frequency is very much a balancing act.…
Jan
29
Boost Email Relevance in 5 Steps with Conditional Content by Matthew Johnson @vision6
Boost Email Marketing Relevance in 5 Steps with Conditional Content Relevancy is key…
Nov
26
Video: Getting More Clicks in the Inbox by Matthew Johnson @vision6
Video – Getting More Clicks in the Inbox Whilst you definitely want people…
Oct
22
A Clever Use of Direct Mail to Reconnect with Email Subscribers by Matthew Johnson @vision6
A Clever Use of Direct Mail to Reconnect with Email Subscribers Remember when you were…
