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All posts by: Claudiu Murariu

  • Profile:  As product manager for PadiAct, a web application designed to help websites increase email subscription, Claudiu gets to play a lot with techniques for increasing email lists both in quantity and quality. Behavioral targeting, a/b testing, segmentation, personalization, conversion optimization are parts of his everyday challenges.
  • Website:  http://padicode.com
  • Twitter:   http://www.twitter.com/padicode
  • LinkedIn:   http://www.linkedin.com/in/claudiumurariu

All contributions by padicode

Infographic: How fashion retailers grow their email marketing lists by Claudiu Murariu @padicode

Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing  is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret, Overstock, Timberland, and pretty much everybody else. Together with my PadiAct colleagues, I wanted to get a glimpse of the techniques... [Read more]